Tag: brand credibility
5 National Brands That Are Supporting Women and Girls in Sports
The 2023 FIFA Women’s World Cup is in full swing; and the world is watching. In fact, FIFA announced that it has sold more than 1.5 million tickets to this…
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Playfly Sports: Changing The Sports Property Landscape With Mike Schreiber
In this episode, we chat with Mike Schreiber about his path to becoming a household name in the sports marketing landscape. Mark founded Playfly Sports, a leading sports marketing &…
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How To Build Brand Trust in 6 Steps
Trust directly impacts a consumer’s decision to buy. In fact, 80% of consumers consider trust to be a deciding factor in their spending (Harvard Business Review), yet less than half…
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