Tag: marketing
Marketing to Millennial Parents: What You Need to Know
To effectively connect with millennial parents, marketers need to understand their unique preferences, spending habits, and general needs. Millennial parents are reshaping the consumer market because of their unique values. …
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Making and Marketing Sandwiches for 90 Years with Adam Golomb of Primanti Bros.
Adam Golomb, is the CEO of Primanti Bros, a famous Sandwich Shop restaurant and bar chain with a 90-year history. In this episode of UNAIDED, Adam discusses the strategic choices,…
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Marketing to Parents: Why Parents Buy
In today’s ever-evolving marketplace, parents emerge as a powerful buyer group. As key influencers and decision-makers, they play a vital role in shaping the purchasing landscape. Understanding why parents buy…
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What Do Travel Sports Parents Really Spend Their Money On?
Travel sports are a popular avenue for young athletes to enhance their skills and compete at a higher level. However, it comes with a cost – just ask the parents….
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Community Impact, Sports Fandom, and Brand Growth With Marissa Solis of The NFL
In this episode of UNAIDED,  Marissa Solis joins Evan Brandoff to talk about how she has been applying purposeful growth throughout her career—from her incredible eighteen-plus years at PepsiCo…
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Digital Transformation On Roblox, TikTok, And Beyond With Chipotle’s Tressie Lieberman
In this episode of UNAIDED, Tressie Lieberman, VP of Digital Marketing for Chipotle, dives into driving customer engagement and growth through digital transformation. Tapping insights from different generations has allowed…
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Local Marketing, Franchising, Plus a Haircut with Capital Group’s Fred Punke
Everyone needs a haircut and identifying and fulfilling basic human needs like this, businesses can build a strong foundation for success. In this episode, we have Fred Punke, the…
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Entrepreneurship In Marketing Leadership And Continuously Moving The Brand Forward With Lisa Hake Of Great Clips
How do you move your brand forward? And how do you continue to move your brand forward? In this episode, Lisa Hake the Vice President of Marketing and Communications at…
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Business As A Force For Good With Linda Bethea Of Danone
It’s a balancing act to deliver against objectives, deliver profits to the community and think about the impact. But, when a business can set aside resources to make…
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How To Build Brand Trust in 6 Steps
Trust directly impacts a consumer’s decision to buy. In fact, 80% of consumers consider trust to be a deciding factor in their spending (Harvard Business Review), yet less than half…
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One Key Marketing Concept Your Organization Should Take Away From This Pandemic
Marketing during this current global crisis is, to put it simply, challenging. Many organizations have significantly lowered their marketing budgets. Large global brands are promoting ads that have the exact…
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