Tag: Publish To Brand Marketing

In today’s ever-evolving marketplace, parents emerge as a powerful buyer group. As key influencers and decision-makers, they play a vital role in shaping the purchasing landscape. Understanding why parents buy…

Travel sports are a popular avenue for young athletes to enhance their skills and compete at a higher level. However, it comes with a cost – just ask the parents….

If you have a child who plays sports, you probably know how quickly your entire week can start to revolve around practice, carpool, and game schedule. If your child plays…

If you’re a brand that’s looking to engage and convert customers more effectively, we’re happy to let you in on a little secret… Don’t overthink it. TeamSnap researched and surveyed…

5 Facts Marketers Should Know About Parents as Consumers The Chief Household Officer (CHO) must take into account multiple interests with each purchase they make. Marketers that can make those…

  In this episode of UNAIDED,  Marissa Solis joins Evan Brandoff to talk about how she has been applying purposeful growth throughout her career—from her incredible eighteen-plus years at PepsiCo…

TeamSnap connected organizations with more than $1.2 million in spring sponsorships during the past season.  Spring may be coming to a close, but that didn’t stop TeamSnap organizations from staying…

In this episode of UNAIDED, Tressie Lieberman, VP of Digital Marketing for Chipotle, dives into driving customer engagement and growth through digital transformation. Tapping insights from different generations has allowed…

Brand marketing campaigns are notoriously hard to measure. Luckily, in the past few years brand awareness surveys have become more accessible to marketers looking for better measurability and insights into…

Today’s consumers want to support brands that align with their values. According to Havas Media Group’s 2021 Meaningful Brands report, 77% of consumers expect brands to support them and 64%…

Download our Free Guide to Measuring Restaurant Local Store Marketing Why community engagement matters in a restaurant marketing strategy In order for your restaurants to stay top of mind with…

  Youth sports can be one of the most effective local marketing channels, which is why brands are now wondering, “What’s the best way to sponsor a youth sports team?”…

This article, authored by LeagueSide CEO Evan Brandoff, was originally published on BRAND United. Unilever’s AXE brand, a world leader in make grooming products, launched a new line of hair paint…

This article, authored by LeagueSide CEO Evan Brandoff, was originally published on Advertising Week 360. The events of June 2020 brought a monumental change to American life, as the killing of…

The State of Traditional Media Have you ever found yourself stuck in traffic on a major highway, hoping that the gridlock would break soon? The stretch of I-95 leading into…

This article, authored by LeagueSide CEO Evan Brandoff, was originally published on Street Fight. In 2020, brand sponsorship of youth sports is about much more than putting a logo on a…

Think about your favorite sports memories growing up. Do your team bus rides to and from the game come to mind, or maybe it’s when you hit a walk-off home…

The History of NBA Jersey Ads NBA jersey sponsors started in 2017. The experiment is nearly complete and the results are in – it was a huge success. In 2012,…

A Much Needed Staple Do you remember when you were a kid the first time that you stepped onto a baseball diamond? A soccer field? The hockey rink? Regardless of…

Read Part I of this series – The Power of Sports Sponsorships Building the Sponsorship Dialogue As a recap from our last discussion on the power of sports and sports…

For Part II on the power of sponsorship, click here. Sports Spark Emotion Have you ever experienced the raw spectrum of emotion while watching your favorite sports team achieve something…