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Tag: Publish To Brand Marketing


  • Marketing to Parents: Why Parents Buy

    Jun 06 2023

    Marketing to Parents: Why Parents Buy

    By: Celia Balf

    In today’s ever-evolving marketplace, parents emerge as a powerful buyer group. As key influencers and decision-makers, they play a vital role in shaping the purchasing landscape. Understanding why parents buy…

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  • What Do Travel Sports Parents Really Spend Their Money On?

    Jun 06 2023

    What Do Travel Sports Parents Really Spend Their Money On?

    By: Celia Balf

    Travel sports are a popular avenue for young athletes to enhance their skills and compete at a higher level. However, it comes with a cost – just ask the parents….

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  • A Week-In-The-Life of A Youth Sports Family

    May 23 2023

    A Week-In-The-Life of A Youth Sports Family

    By: Celia Balf

    If you have a child who plays sports, you probably know how quickly your entire week can start to revolve around practice, carpool, and game schedule. If your child plays…

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  • Price, Quality, and Convenience – Converting Customers Isn’t Rocket Science

    May 19 2023

    Price, Quality, and Convenience – Converting Customers Isn’t Rocket Science

    By: Celia Balf

    If you’re a brand that’s looking to engage and convert customers more effectively, we’re happy to let you in on a little secret… Don’t overthink it. TeamSnap researched and surveyed…

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  • 5 Facts Marketers Should Know About Parents as Consumers

    May 12 2023

    5 Facts Marketers Should Know About Parents as Consumers

    By: Celia Balf

    5 Facts Marketers Should Know About Parents as Consumers The Chief Household Officer (CHO) must take into account multiple interests with each purchase they make. Marketers that can make those…

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  • Community Impact, Sports Fandom, and Brand Growth With Marissa Solis of The NFL

    May 09 2023

    Community Impact, Sports Fandom, and Brand Growth With Marissa Solis of The NFL

    By: TeamSnap

      In this episode of UNAIDED,  Marissa Solis joins Evan Brandoff to talk about how she has been applying purposeful growth throughout her career—from her incredible eighteen-plus years at PepsiCo…

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  • TeamSnap Celebrates Spring Sponsorships with $1.2 Million to Participating Organizations!

    May 05 2023

    TeamSnap Celebrates Spring Sponsorships with $1.2 Million to Participating Organizations!

    By: TeamSnap

    TeamSnap connected organizations with more than $1.2 million in spring sponsorships during the past season.  Spring may be coming to a close, but that didn’t stop TeamSnap organizations from staying…

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  • Digital Transformation On Roblox, TikTok, And Beyond With Chipotle’s Tressie Lieberman

    May 02 2023

    Digital Transformation On Roblox, TikTok, And Beyond With Chipotle’s Tressie Lieberman

    By: TeamSnap

    In this episode of UNAIDED, Tressie Lieberman, VP of Digital Marketing for Chipotle, dives into driving customer engagement and growth through digital transformation. Tapping insights from different generations has allowed…

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  • How To Use Brand Awareness Surveys To Measure Your Marketing Campaigns

    Mar 31 2023

    How To Use Brand Awareness Surveys To Measure Your Marketing Campaigns

    By: TeamSnap

    Brand marketing campaigns are notoriously hard to measure. Luckily, in the past few years brand awareness surveys have become more accessible to marketers looking for better measurability and insights into…

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  • How Brands Can Achieve Marketing Goals with Community Involvement

    Mar 31 2023

    How Brands Can Achieve Marketing Goals with Community Involvement

    By: TeamSnap

    Today’s consumers want to support brands that align with their values. According to Havas Media Group’s 2021 Meaningful Brands report, 77% of consumers expect brands to support them and 64%…

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  • The Restaurant Marketer’s Guide to Measuring Local Store Marketing

    Mar 31 2023

    The Restaurant Marketer’s Guide to Measuring Local Store Marketing

    By: TeamSnap

    Download our Free Guide to Measuring Restaurant Local Store Marketing Why community engagement matters in a restaurant marketing strategy In order for your restaurants to stay top of mind with…

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  • How To Sponsor A Youth Sports Team

    Mar 31 2023

    How To Sponsor A Youth Sports Team

    By: TeamSnap

      Youth sports can be one of the most effective local marketing channels, which is why brands are now wondering, “What’s the best way to sponsor a youth sports team?”…

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  • Mar 31 2023

    Campaign Snapshot: AXE Takes Anti-Bullying Message to the Field (as seen on BRAND United)

    By: TeamSnap

    This article, authored by LeagueSide CEO Evan Brandoff, was originally published on BRAND United. Unilever’s AXE brand, a world leader in make grooming products, launched a new line of hair paint…

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  • Mar 31 2023

    LeagueSide on AW360: How Youth Sports Can Help Brands Support Underserved Communities

    By: TeamSnap

    This article, authored by LeagueSide CEO Evan Brandoff, was originally published on Advertising Week 360. The events of June 2020 brought a monumental change to American life, as the killing of…

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  • Traditional Media is Dying – Where Should I Spend My Marketing Budget?

    Mar 31 2023

    Traditional Media is Dying – Where Should I Spend My Marketing Budget?

    By: TeamSnap

    The State of Traditional Media Have you ever found yourself stuck in traffic on a major highway, hoping that the gridlock would break soon? The stretch of I-95 leading into…

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  • Oct 06 2020

    How Brands Can Support the Safe Return of Youth Sports to Communities

    By: TeamSnap

    This article, authored by LeagueSide CEO Evan Brandoff, was originally published on Street Fight. In 2020, brand sponsorship of youth sports is about much more than putting a logo on a…

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  • Why Your Company Should Sponsor A Youth Sports Team

    Nov 01 2019

    Why Your Company Should Sponsor A Youth Sports Team

    By: TeamSnap

    Think about your favorite sports memories growing up. Do your team bus rides to and from the game come to mind, or maybe it’s when you hit a walk-off home…

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  • Are NBA Jersey Sponsors Coming To The MLB?

    Jul 23 2019

    Are NBA Jersey Sponsors Coming To The MLB?

    By: TeamSnap

    The History of NBA Jersey Ads NBA jersey sponsors started in 2017. The experiment is nearly complete and the results are in – it was a huge success. In 2012,…

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  • Planting Roots: The History of Youth Sports Sponsorships

    Jun 20 2019

    Planting Roots: The History of Youth Sports Sponsorships

    By: TeamSnap

    A Much Needed Staple Do you remember when you were a kid the first time that you stepped onto a baseball diamond? A soccer field? The hockey rink? Regardless of…

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  • Building Momentum: The Power of Sports Sponsorship Part II

    Mar 31 2019

    Building Momentum: The Power of Sports Sponsorship Part II

    By: TeamSnap

    Read Part I of this series – The Power of Sports Sponsorships Building the Sponsorship Dialogue As a recap from our last discussion on the power of sports and sports…

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  • Let’s Engage: The Power of Sports Sponsorship – Part I

    Mar 31 2019

    Let’s Engage: The Power of Sports Sponsorship – Part I

    By: TeamSnap

    For Part II on the power of sponsorship, click here. Sports Spark Emotion Have you ever experienced the raw spectrum of emotion while watching your favorite sports team achieve something…

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