THE LATEST FROM TeamSnap

For years, TeamSnap has worked with brands to distribute product samples through local youth sports leagues and tournaments. Now, we’re expanding that offering...

Women's soccer is growing ahead of the World Cup, but the bigger goal is keeping more girls playing long after the tournament ends.

Youth soccer is having a breakout moment in America. Participation is climbing, fields are bustling with kids of all backgrounds, and the sport’s cultural footprint is expanding fast. With the 2026 World Cup coming to North America, this is more than a trend – it’s a once-in-a-generation opportunity for brand marketers. Youth soccer in 2025…

Marketing leaders in 2025 face a confluence of challenges. Economic uncertainty has put CFOs and CEOs on high alert, squeezing marketing budgets and demanding proof of ROI on every dollar. According to Gartner, only 24% of CMOs say they had sufficient budget to execute their 2024 strategy, as marketing budgets have declined 15% year-on-year, from…

Flag football is one of the fastest growing sports in the nation, particularly with women and girls. 474,000 girls between six and seventeen years old play flag football , a 63% growth in participation since 2019. 25% of all participants in NFL Flag are female.

If you’re a brand that hasn’t bought into the ‘Olympic Partner Programme’, also known as the highest level of sponsorship that grants global marketing rights to the Olympic games, there’s…

Youth sports parents are great fans to have on your sidelines–yes, they cheer loudly for their athletes but they also make noise for their favorite brands.

Digital marketing continues to change, but one audience targeting strategy that has continuously proved its effectiveness in capturing attention is contextual advertising. Contextual advertising goes a step further than traditional demographic-based targeting, and uses real-time behavior to engage with audiences on a personal level.

The trip is booked. You’re going to a tournament with your team and it’s the first of the season. Excitement is high, but trip logistics are in question. The location for the tournament and the game schedule is set, the hotel is booked, a team dinner is accounted for, but what about everything else?

The car is packed, the snacks are properly stocked, and the kids are buckled up. The weekend agenda is as follows: soccer, soccer, and more soccer. As parents, you may be familiar with sports sports and more sports for your weekend plans. Most of the time, as a parent, you are in charge of driving…

Did you know that softballs are harder than baseballs? While the sports can often be grouped together, they are notably different; from the game rules, equipment, leagues, and how tryouts are operated.

As a coach, you are responsible for creating a safe learning environment for your sports team. A safe environment is one where learners feel physically, emotionally, and socially comfortable. Your athletes should feel protected by thoughtful adults and community members who care about their safety. There are three key areas to consider in creating safety:…

Many youth athletic coaches dread the “playing time” conversation at any level of play. In fact, some coaches create a hard fast rule that they don’t have conversations about playing time, ever. Or a coach might offer to have the “playing time” discussion, but only with the entire team AND their parents in attendance. Imagine…

Whether you are a coach or a parent on a youth athletic team, you can help to prevent bullying. At the start of the season, begin a discussion about bullying. First identify what bullying is and then figure out your organization’s plan to prevent it. Kids who know what bullying is can better identify it.…

If you ever watch professional football, you might notice that these huge athletes are surprisingly flexible on the field. For instance, you might see an NFL offensive lineman fold his six-foot-seven, three-hundred-pound frame over far enough to place his palms flat on the ground. With his legs straight! And, he can comfortably hold himself there…

By www.soccerhelp.com SoccerHelp has free No Lines Soccer Drills for ages 4 to 18 that teach Skills and Aggressive Play.

Before diving into cameras, features, or live streaming tech, there’s another question youth sports organizations need to answer: Who’s actually going to run your live streaming program? It sounds simple….

When your youth sports organization starts looking into live streaming, one of the first questions is pretty obvious: How much will this cost? But getting the answer isn’t always as…

In early May, PlayMetrics completed the acquisition of SportsEngine from Versant Media Group. This created a handful of questions for the many clubs, leagues, associations, and sports organizations that currently…

Understanding baseball stats can help everyone follow the game better and support player development. Baseball is a sport full of numbers and statistics. For youth players, parents, and coaches, learning what the stats mean can feel overwhelming. They also should be taught and introduced at the right age level. While that may be a personal…

Take the stress out of roster creation with these simple strategies that help you build balanced, happy, and ready-to-play teams.

Keep your youth sports website fresh, engaging, and helpful with content that serves players, parents, and coaches all year long.

We break down three ways that improving parent experience in our youth sports programs can boost satisfaction and grow your club season after season.

Jim Dahline, a TeamSnap technology expert and longtime hockey organizer, breaks down five reasons hockey clubs love TeamSnap. Hockey runs deep in my family and my daily life. I’ve got multiple kids who have participated in a number of youth sports programs. My daughter has “graduated” from youth sports, but my son is developing through…