THE LATEST FROM TeamSnap

For years, TeamSnap has worked with brands to distribute product samples through local youth sports leagues and tournaments. Now, we’re expanding that offering...

Women's soccer is growing ahead of the World Cup, but the bigger goal is keeping more girls playing long after the tournament ends.

Youth soccer is having a breakout moment in America. Participation is climbing, fields are bustling with kids of all backgrounds, and the sport’s cultural footprint is expanding fast. With the 2026 World Cup coming to North America, this is more than a trend – it’s a once-in-a-generation opportunity for brand marketers. Youth soccer in 2025…

Marketing leaders in 2025 face a confluence of challenges. Economic uncertainty has put CFOs and CEOs on high alert, squeezing marketing budgets and demanding proof of ROI on every dollar. According to Gartner, only 24% of CMOs say they had sufficient budget to execute their 2024 strategy, as marketing budgets have declined 15% year-on-year, from…

Flag football is one of the fastest growing sports in the nation, particularly with women and girls. 474,000 girls between six and seventeen years old play flag football , a 63% growth in participation since 2019. 25% of all participants in NFL Flag are female.

If you’re a brand that hasn’t bought into the ‘Olympic Partner Programme’, also known as the highest level of sponsorship that grants global marketing rights to the Olympic games, there’s…

Youth sports parents are great fans to have on your sidelines–yes, they cheer loudly for their athletes but they also make noise for their favorite brands.

Digital marketing continues to change, but one audience targeting strategy that has continuously proved its effectiveness in capturing attention is contextual advertising. Contextual advertising goes a step further than traditional demographic-based targeting, and uses real-time behavior to engage with audiences on a personal level.

First-time coaches often are parent volunteers. A typical scenario has mom or dad registering a young child in a youth sports organization, which then asks parents to volunteer. The parent might consider him or herself capable of being an assistant coach, and then all of a sudden is named a head coach!

TeamSnap teamed up with Major League Baseball (MLB) to bring more than 100 fun, high-energy “bat, ball and glove” games that help baseball and softball coaches develop the catching, throwing, hitting, fielding and position-specific skills young players need to play ball.

Now, available for the first time in the TeamSnap app, coaches, players and parents alike have access to world-class tips, tools and training – developed with the biggest names in the sport. Think: Major League Soccer. FC Barcelona. And it’s all right in the palm of your hand. Just tap Discover ? in the bottom…

Coaching is all about understanding people, their different behaviors and dynamics, and finding a way to lead and find common ground despite all of the differences.

Celia Balf’s Lessons from the Game of Soccer It all starts with a love of sports By the time she was 3 years old, Celia Balf was already kicking around a soccer ball. “I participated in almost every sport our town had to offer,” she explains – including basketball, softball , lacrosse, gymnastics , mountain…

Keeley Davis’ Lessons from the Game of Ice Hockey: Play for something greater than yourself Keeley Davis started playing ice hockey at age 5. Throughout elementary school and junior high, she was the only girl on the team. When she tried out for the AA boys team at age 9, she began to understand what…

Nicole McCormack’s Life Lessons from Sports Know the role you play As the Senior Vice President and GM of Brand Solutions for TeamSnap , Nicole McCormack is passionate about youth sports – and, in particular, about keeping girls and women in the game. She herself played soccer from age 4, ran track through high school,…

Allison Goodman Allison Goodman, a principal product manager here at TeamSnap , started playing golf at age 10. “In a bid to keep me quiet as my older brother took a golf lesson of his own, my dad extended a golf club toward me, put a golf ball on a tee and said, ‘Try to…

You’re ready to start raising sponsorship dollars for your youth lacrosse team . Now what? Here is the perfect sports sponsorship letter sample for lacrosse teams. A clear and concise sponsor letter can help you gain funding to subsidize the costs of travel, tournaments, equipment, and registration fees.

Our how-to guide shows lacrosse organizers the best way to pick a youth lacrosse management software for their club. Finding the right tools for operating a youth sports program is essential, especially in a competitive landscape like youth lacrosse. That’s why lacrosse organizers are taking advantage of youth sports league management software solutions.

TeamSnap for Business shares 5 must-haves to launch a successful hockey registration. Are you in charge of your upcoming hockey registration season? We understand organizing registration means a lot of moving parts. With these easy tips, we’ll set up a seamless hockey registration process that keeps families and athletes returning to the ice season after…

TeamSnap shares a quick guide for finding the best spring youth sports in your area. Slowly but surely, the days are growing longer and warmer and the winter chill begins to slow down. For the world of youth sports, those warmer days mean one thing = the start of spring sports. Parents and families are…

Here are 3 helpful ways to grow your youth sports organization, whether that’s a club, league, program, or YMCA. As the competitive landscape of youth sports continues to become more saturated, youth sports businesses need to focus on their growth . Whether you operate a club, league, program, or non-profit, growth is vital to the…

You’re ready to start raising sponsorship dollars for your youth hockey team . Now what? Here is the perfect sports sponsorship letter sample for hockey teams. A clear and concise sponsor letter can help you gain funding to subsidize the costs of travel, tournaments, equipment, and registration fees.

Follow these expert tips to seamlessly organize your next hockey tournament. The winter season is in full swing and youth hockey organizers have been busy with their season schedules. With the end of seasons on the horizon, it’s a great time for great time for youth hockey organizations to switch up their programming and offer…

Your essential list of hockey terms, an ultimate guide for youth hockey clubs from TeamSnap for Business. Why is an essential list of hockey terms important? One of the best winter sports in the world, especially for young athletes to try , hockey is loved across the world. Hockey is a great introduction to the…