THE LATEST FROM TeamSnap

For years, TeamSnap has worked with brands to distribute product samples through local youth sports leagues and tournaments. Now, we’re expanding that offering...

Women's soccer is growing ahead of the World Cup, but the bigger goal is keeping more girls playing long after the tournament ends.

Youth soccer is having a breakout moment in America. Participation is climbing, fields are bustling with kids of all backgrounds, and the sport’s cultural footprint is expanding fast. With the 2026 World Cup coming to North America, this is more than a trend – it’s a once-in-a-generation opportunity for brand marketers. Youth soccer in 2025…

Marketing leaders in 2025 face a confluence of challenges. Economic uncertainty has put CFOs and CEOs on high alert, squeezing marketing budgets and demanding proof of ROI on every dollar. According to Gartner, only 24% of CMOs say they had sufficient budget to execute their 2024 strategy, as marketing budgets have declined 15% year-on-year, from…

Flag football is one of the fastest growing sports in the nation, particularly with women and girls. 474,000 girls between six and seventeen years old play flag football , a 63% growth in participation since 2019. 25% of all participants in NFL Flag are female.

If you’re a brand that hasn’t bought into the ‘Olympic Partner Programme’, also known as the highest level of sponsorship that grants global marketing rights to the Olympic games, there’s…

Youth sports parents are great fans to have on your sidelines–yes, they cheer loudly for their athletes but they also make noise for their favorite brands.

Digital marketing continues to change, but one audience targeting strategy that has continuously proved its effectiveness in capturing attention is contextual advertising. Contextual advertising goes a step further than traditional demographic-based targeting, and uses real-time behavior to engage with audiences on a personal level.

The trip is booked. You’re going to a tournament with your team and it’s the first of the season. Excitement is high, but trip logistics are in question. The location for the tournament and the game schedule is set, the hotel is booked, a team dinner is accounted for, but what about everything else?

The car is packed, the snacks are properly stocked, and the kids are buckled up. The weekend agenda is as follows: soccer, soccer, and more soccer. As parents, you may be familiar with sports sports and more sports for your weekend plans. Most of the time, as a parent, you are in charge of driving…

Did you know that softballs are harder than baseballs? While the sports can often be grouped together, they are notably different; from the game rules, equipment, leagues, and how tryouts are operated.

As a coach, you are responsible for creating a safe learning environment for your sports team. A safe environment is one where learners feel physically, emotionally, and socially comfortable. Your athletes should feel protected by thoughtful adults and community members who care about their safety. There are three key areas to consider in creating safety:…

Many youth athletic coaches dread the “playing time” conversation at any level of play. In fact, some coaches create a hard fast rule that they don’t have conversations about playing time, ever. Or a coach might offer to have the “playing time” discussion, but only with the entire team AND their parents in attendance. Imagine…

Whether you are a coach or a parent on a youth athletic team, you can help to prevent bullying. At the start of the season, begin a discussion about bullying. First identify what bullying is and then figure out your organization’s plan to prevent it. Kids who know what bullying is can better identify it.…

If you ever watch professional football, you might notice that these huge athletes are surprisingly flexible on the field. For instance, you might see an NFL offensive lineman fold his six-foot-seven, three-hundred-pound frame over far enough to place his palms flat on the ground. With his legs straight! And, he can comfortably hold himself there…

By www.soccerhelp.com SoccerHelp has free No Lines Soccer Drills for ages 4 to 18 that teach Skills and Aggressive Play.

Here are the four biggest takeaways from TeamSnap’s “See How The Best Run Hockey Clubs Grow” webinar. While hockey season may be wrapping up soon, it’s never too early to…

What exactly does a growing hockey organization look like? How do hockey organizers best plan for growth? You came to the right place to find out.

Hockey organizations may be entering the final stages of their regular season campaigns, offering organizers an opportunity to reflect on another successful year. We also know that the upcoming summer…

Did you know that a volleyball was originally created by using the inside part of a basketball? You probably haven’t ever imagined what the inside portion of a basketball looks like, but it’s rubbery and functions much like a volleyball does today. The sport was invented in 1895 and the YMCA published the first rules.…

Baseball tryouts are right around the corner and for players, making the youth baseball team is a top priority. Here are 10 tips you can share with your players to…

The USA Softball youth program started in 1974, and since then softball has continuously grown in popularity in the states. Softball actually began with a boxing glove and broomstick and was known as “indoor baseball” in Chicago in 1877. The sport has come along way and has triumphed through some major milestones like Title IX,…

Volunteers, whether they are helping with league operations or specific sports clubs, are integral to keeping the day-to-day process running smoothly. They also offer valuable support and help for games and special events throughout seasons. Volunteers are important to cost management for organizations. Parents and other volunteers willing to donate their time to coach or…