THE LATEST FROM TeamSnap

Today’s consumers want to support brands that align with their values. According to Havas Media Group’s 2021 Meaningful Brands report, 77% of consumers expect brands to support them and 64% of consumers prefer to buy from companies with a reputation for purpose as well as profit.

Modern marketing has fallen into the same traps as our pseudo-genuine social interactions — everything nowadays is carried out from behind a screen. Marketing automation platforms and social media ads have altered the way marketers do their jobs. But for the same reason a physical letter is so powerful, so too are more traditional, targeted,…

Have you ever found yourself stuck in traffic on a major highway, hoping that the gridlock would break soon? The stretch of I-95 leading into the heart of Center City Philadelphia is a perfect example of one of those highways that always seems to accumulate traffic. It is also the perfect depiction of advertising saturation,…

Download our Free Guide to Measuring Restaurant Local Store Marketing In order for your restaurants to stay top of mind with your target audience, involvement in the local community is critical. Your customers actively participate in their community, whether they’re listening to the radio, going to sports games, volunteering at school functions, or simply walking…

All hail the age of inbound marketing techniques! Cold calling is a dying tactic. TV and radio spots are on the decline. Interruptive advertising has been cast out like something in the fridge that is long past its expiration date. Good riddance.

This article, authored by LeagueSide CEO Evan Brandoff, was originally published on Advertising Week 360 . The events of June 2020 brought a monumental change to American life, as the killing of George Floyd by police in Minneapolis led to widespread anti-racism protests throughout the United States. Individuals and organizations are going through the long-overdue…

Brand marketing campaigns are notoriously hard to measure. Luckily, in the past few years brand awareness surveys have become more accessible to marketers looking for better measurability and insights into their campaigns. By surveying your audience pre and post campaign, you will be able to start measuring the “unmeasurable” and learn how well your marketing…

Youth sports can be one of the most effective local marketing channels , which is why brands are now wondering, “What’s the best way to sponsor a youth sports team?”

Hockey tryouts are one of the most exciting times of the year for our youth athletes. And making the youth hockey team is a top priority. Here are 10 tips you can share with your players to help them shine at tryouts. These tips can be shared with coaches to better prepare their players, league…

By 14-years-old, girls drop out of sports at two-times the rate of boys. This number has been researched and explored at length with the decline in participation coming from limited access issues, finite transportation and safety, social stigma, and few and far in between female role models.

The Team Store is OPEN Chances are, the players closest to your heart aren’t on the Bucks, the Bills, the Broncos or FC Barcelona – they’re on your local sports…

Too often, it’s on parents and coaches to raise money for their team. But there are ways to make it less of a pain.

Introducing the new TeamSnap Fundraising feature. We all know the costs of youth sports, and with the prices of registration, gear, and everything else increasing, it only makes sense to create a feature within the app to help your youth sports team fundraise. Fundraising is usually done externally, from bake sales, to generous donations, so…

The holiday sports tournament season can be a hectic time for parents, with multiple games, practices, and events to manage. Here are five tips to help specifically you hockey parents out there, survive and make the most of the season.

While young athletes gain a variety of positive mental health benefits from playing sports, pressures from highly competitive play can also pose mental health challenges.

Coaches’ Safety Checklist, provided by Guardian Emergency Training who provides safety training for our partner, Philadelphia Youth Sports Collaborative . Steven Devenney of Guardian Emergency Training is nationally recognized in person first aid and CPR certification for multiple staff members. Consider offering this training to athletes over the age of 12. This will protect the…

Before diving into cameras, features, or live streaming tech, there’s another question youth sports organizations need to answer: Who’s actually going to run your live streaming program? It sounds simple….

When your youth sports organization starts looking into live streaming, one of the first questions is pretty obvious: How much will this cost? But getting the answer isn’t always as…

In early May, PlayMetrics completed the acquisition of SportsEngine from Versant Media Group. This created a handful of questions for the many clubs, leagues, associations, and sports organizations that currently…

Understanding baseball stats can help everyone follow the game better and support player development. Baseball is a sport full of numbers and statistics. For youth players, parents, and coaches, learning what the stats mean can feel overwhelming. They also should be taught and introduced at the right age level. While that may be a personal…

Take the stress out of roster creation with these simple strategies that help you build balanced, happy, and ready-to-play teams.

Keep your youth sports website fresh, engaging, and helpful with content that serves players, parents, and coaches all year long.

We break down three ways that improving parent experience in our youth sports programs can boost satisfaction and grow your club season after season.

Jim Dahline, a TeamSnap technology expert and longtime hockey organizer, breaks down five reasons hockey clubs love TeamSnap. Hockey runs deep in my family and my daily life. I’ve got multiple kids who have participated in a number of youth sports programs. My daughter has “graduated” from youth sports, but my son is developing through…