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Capri Sun Makes Tournament Weekends refreshing
Capri Sun partnered with TeamSnap to sample directly to families across 26 tournaments nationwide, turning tournament weekends into real product trial moments.
40,000+
Samples Distributed
26
Tournaments
24M+
App Impressions
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Company Type
CPG / Beverage Brand
Targeting Criteria
National
Core Partnership Type
Tournaments, Sampling
Campaign Tactics
Tournaments
Sampling
Branded Tent & Tablecloth
Emails
Digital Media
Launch a campaign with TeamSnap
Capri Sun didn't just sponsor the tournament, it became part of how kids remember it.
Youth sports tournaments can be long, hot, and tiring for players and parents alike. Capri Sun partnered with TeamSnap to bring its "Poke, Sip, Play" moment straight to the sideline, delivering hydration & fun right where families needed it most, across 26 tournaments nationwide.
Capri Sun distributed more than 40,000 samples on-site, putting real product in real hands at the exact moment tournament weekends call for a refreshing break. Emails from tournament operators helped drive awareness and turnout ahead of each event, while more than 24M in-app impressions kept Capri Sun top of mind for families throughout the season. Capri Sun kept tournament weekends a little more refreshing, while also keeping fun at the forefront of the youth sports experience.
Blueprint Overview
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From scheduling and messaging to payments and statistics, TeamSnap brings everything your team needs under one roof.
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40,000
Samples Distributed
26
Tournaments
24M+
App Impressions
40,000
Samples Distributed
Proven Results
Customized Playbook for Every Brand
100K
Sampling kits distributed at girls' tournaments
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Tampax partnered with TeamSnap to distribute 100,000 first-period starter kits.
24,000+
Samples distributed
"The event was a tremendous success... The players were tickled that they received their very own box of Kraft Mac and Cheese!"
Tournament Organizer, Kansas City 3v3 Challenge
YOUR NEXT CAMPAIGN STARTS HERE
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in the Game
Connect with millions of parents, players, coaches, and fans with TeamSnap.
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