Tampax Keeps Girls in the Game at Youth Sports Tournaments Nationwide

This is where girls are. This is where it matters.

The Challenge

Girls drop out of sports at twice the rate of boys, often driven by confidence and body image challenges. Menstruation is one of the most overlooked barriers keeping them off the field. Tampax wanted to address this at the moment it matters most: a girl's first experience with a period product.

Why the Activation Network

Reaching teenage girls with a sensitive, personal product category requires more than a media placement, it requires trust and the right physical moment. Through TeamSnap's Activation Network, Tampax could put its new menstruation starter kit directly into the hands of athletes and their moms, in the trusted, family-first environment of youth sports.

The Approach

TeamSnap matched Tampax with girls' youth sports tournaments nationwide getting the right products into the right hands. 100,000 starter kits were distributed, designed to give girls ages 14–17 a better first experience with the product, reaching Tampax's exact target audience, plus the parents alongside them.