5 Ways to Attract Leading Sponsors to Your Sports Organization
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How to get youth sports sponsorship? Five easy tips for attracting leading sponsors to your youth sports organization.
One of the biggest challenges facing youth sports organizations is financing their operations efficiently and cost-effectively. Raising fees across the board is certainly a short-term solution to this problem, but will cause issues with your organization’s overarching goals of growth and community impact.
One of the best ways to offset rising costs is the use of youth sports sponsorships. How to get youth sports sponsorship? Below are five easy tips for attracting leading sponsors to your organization.
5 Ways to Attract Sponsors to Your Sports Organization
#1 Offer the most common sponsorship offerings
Brands and sponsors are eager to help youth sports organizations and build lasting partnerships. But, sports organizers need to do a little groundwork before these partnerships start flowing in. Start by offering the things that sponsors expect and that you’re likely to get the most interest in. This includes the following:
- Sponsored jerseys
- Field banners
- Sponsored emails / social posts
- Website banners
- Activations (tabling, fundraisers, etc.)
#2 Create promotional materials that resonate
Sales and promotional materials are another easy way for sports organizations to attract leading sponsors. Below is a list of common promotional materials that resonate with potential sponsors.
- Flyers – PDF or physical
- Website sponsorship page
- Sports sponsorship letter
- Customized activation ideas
#3 Leverage the TeamSnap Sponsorship network
The TeamSnap Sponsorship network is one of the easiest ways to get your organization partnered with the best sponsorship opportunities in youth sports.
We have hundreds of sponsors on our platform looking to sponsor organizations like yours. Learn more about a success story of TeamSnap Sponsorship here.
How it works for your sports organizations
- Sign up in minutes and gain immediate access to the largest network of sponsorship opportunities around.
- Start receiving opportunities and offers from sponsors interested in working with your organization.
- Verify the sponsorship in action with the help of our dedicated support team and unlock cash funds.
#4 Highlight Community Impact
Showing potential sponsors what makes the youth sports connection unique: community impact! By sharing how their support can directly impact young athletes, helping them grow and thrive, we can create a connection that feels personal and meaningful. Sponsors want to know their contributions are making a difference. Some examples of what to show include:
- Highlight how funding has been used to upgrade facilities or purchase new, safer equipment.
- Pictures are your best friend, especially with the sponsor’s logo front and center!
- Provide examples of how sponsorships have helped teams travel to regional or national competitions.
- Include testimonials from players, coaches, or parents about the positive changes sponsorships have brought to their experience.
To read the remaining tips for attracting leading sponsors to your organization, check out our full guide here. We’re also hosting a webinar, How to Gain More Sponsors With Less Stress in 2025, to help youth sports organizations kick off 2025 with a great financial decision.
“The sponsorships have helped tremendously, especially when assisting low income families or families that have been facing financial hardship that wanted to continue with our soccer program without affecting the child’s passion to play.” — Nabil Rahbar of FRAM Soccer Club
Definition of Youth Sports Sponsorship
In exchange for financial support, a sports sponsorship provides businesses with brand exposure during sporting events. Businesses also can gain brand exposure through emails, social media posts, and other communications about the sports team.
Youth sports sponsorship refers to the partnership agreement between a sports organization and a brand, where the brand exchanges financial support for better brand exposure with a targeted youth sports audience (family, fans, etc.).
Why are sponsorships important in youth sports?
Sponsorships are valuable to youth sports organizations because they help fight rising costs across the board. According to Project Play (Aspen Institute), “average family pays $883 annually in one child’s primary sport,” while “travel costs to play sports increased 19%.”
Sponsorships are one of the most valuable tools for youth sports organizations to take advantage of to help their community, athletes, families, and programs flourish.