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Carnation Breakfast Essentials Earns a Place in the Family Routine
Carnation partnered with TeamSnap on a robust campaign that shifted how families see Breakfast Essentials, building awareness and favorability that turn into exposure and trial.
+9.2%
Lift in Consideration Intent
+105%
Lift in Brand Favorability
+10.2%
Lift in Message Association
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Company Type
CPG / Packaged Food Brand
Targeting Criteria
Parents 35-44, National Partnership
Core Partnership Type
Digital Media
Campaign Tactics
Post-Game Report
Homepage Takeovers
Emails
Brand Lift Studies
Time of Day Targeting
Launch a campaign with TeamSnap
Carnation Breakfast Essentials met busy families' need for a breakfast solution as an easy choice for parents juggling practice, games, and mornings.
Busy families are constantly juggling practice, games, and what's for breakfast tomorrow. Carnation Breakfast Essentials needed a way to stay top of mind as an easy, balanced breakfast solution by reaching families at the exact moments they're already planning mornings, game days, and meal decisions.
Carnation anchored its campaign in TeamSnap's highest-intent placements. Post Game Report ads put CBE in front of parents at the exact moment they're planning their next nutrient-packed easy win, while Home Screen Takeovers captured full attention and partner spotlight emails drove direct action. Morning daypart media targeting associated CBE with a nutritional start to the day, ensuring the product was front and center when families needed it most.
Blueprint Overview
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From scheduling and messaging to payments and statistics, TeamSnap brings everything your team needs under one roof.
+9.2%
Lift in Consideration Intent
+105%
Lift in Brand Favorability
10.2%
Lift in Message Association
+9.2%
Lift in Consideration Intent
Proven Results
Customized Playbook for Every Brand
+11.6%
Lift in brand affinity
Tide used high-impact placements to stay front and center with youth sports families, from the field to the laundry room.
+242%
Increase in Unaided Brand Recall
"I hadn't heard of HomeAway previously, but thank you so much for this tremendous gift. This has been a year of great turmoil, but with your assistance we were able to turn it around and have a great season. This season couldn't have been a success without your sponsorship."
Youth Sports Coach
YOUR NEXT CAMPAIGN STARTS HERE
Get Your Brand
in the Game
Connect with millions of parents, players, coaches, and fans with TeamSnap.
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