Tide

Campaign Summary

The Challenge

Busy youth sports families move fast going from practice to game day and back home again. This leaves little room for brands to break through. This laundry detergent brand needed a way to stay top of mind with these families throughout the entire season, and to understand exactly what mattered most to them as customers.

Why Digital Media

Rather than compete for attention in a crowded, general media environment, the brand chose to show up inside the routines of youth sports families, and to use TeamSnap's proprietary audience studies to sharpen its messaging before scaling the campaign.

Turning Access Into Advantage

Through a proprietary audience study, TeamSnap helped the brand uncover key insights that shaped its approach:

• Sports families do 3–4 loads of laundry a week
• 71.7% prioritize cleaning power, followed by 52.2% price/value
• 40% are not fully satisfied with their current detergent

These findings validated an opportunity: a highly active, laundry-heavy audience with real room to shift preference.

The Approach

Building on these insights, the brand leveraged high-impact digital placements to stay visible as sports families moved from practice to game and back to the laundry room, including:

Campaign Tactics:

Post-Game Report

Homepage Takeovers

Brand Lift Study