HomeAway Builds Lasting Recall with Youth Sports Families

HomeAway partnered with TeamSnap to stay top of mind with families weighing their vacation rental options, anchored by a Coach of the Year contest that turned sponsorship into a memorable experience.

+242%

Increase in Unaided Brand Recall

Company Type

Online Vacation Rental Marketplace

Targeting Criteria

Families Planning Vacations

Core Partnership Type

League Sponsorship

Campaign Tactics

Coach of the Year Contest

Jerseys

Emails

Social Media

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"I hadn't heard of HomeAway previously, but thank you so much for this tremendous gift. This has been a year of great turmoil, but with your assistance we were able to turn it around and have a great season. This season couldn't have been a success without your sponsorship."

Youth Sports Coach

HomeAway understands that families have countless options when booking a vacation rental online. The brand needed a way to stay top of mind and create memorable experiences for the families weighing those choices.

HomeAway built a multi-channel youth sports sponsorship campaign through TeamSnap, anchored by a Coach of the Year contest. The winning coach received an all-inclusive paid trip on the HomeAway platform.

The campaign reached families through branded jerseys, email, and social media, and drove a 242% increase in unaided brand recall.

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+242%

Increase in Unaided Brand Recall

Proven Results

Customized Playbook for Every Brand

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+302%

Lift in Unaided Brand Recall

"As we grow within the US, we were looking for a partner that could deliver positive results while minimizing the time commitment required of our team members. TeamSnap has afforded us the opportunity to drive our brand awareness and educate families on our services across the regions we service in a low-lift way."

Joey Soriano

Head of Local Marketing, OpenDoor

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75,000+

Samples Distributed

"We appreciate AXE supporting our club this season. Their hair styling products are now my kids' go-to brand."

Youth Sports Parent

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+16.3%

Avg Daily Units Sold

"TeamSnap for Brands has been a tremendous partner as we've grown Meiji Hello Panda's retail presence in the U.S. Through their youth sports sponsorships, we've established a local marketing and sampling strategy that is turnkey, scalable, and efficient."

Meiji Hello Panda Marketer

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HomeAway Builds Lasting Recall with Youth Sports Families

+242%

Customized Playbook for Every Brand

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FOR THE ONES WHO RUN YOUTH SPORTS

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