case study
Carnation Breakfast Essentials
Carnation partnered with TeamSnap on a robust campaign that shifted how families see Breakfast Essentials, building awareness and favorability that turn into exposure and trial.
Campaign Summary
Busy families are constantly juggling practice, games, and what's for breakfast tomorrow. Carnation Breakfast Essentials needed a way to stay top of mind as an easy, balanced breakfast solution by reaching families at the exact moments they're already planning mornings, game days, and meal decisions.
Carnation anchored its campaign in TeamSnap's highest-intent placements. Post Game Report ads put CBE in front of parents at the exact moment they're planning their next nutrient-packed easy win, while Home Screen Takeovers captured full attention and partner spotlight emails drove direct action. Morning daypart media targeting associated CBE with a nutritional start to the day, ensuring the product was front and center when families needed it most.
Post Game Report
Digital Media
Emails
Surveys
Carnation Breakfast Essentials met busy families' need for a breakfast solution as an easy choice for parents juggling practice, games, and mornings.
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