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Smithfield Scales Local Marketing Through Youth Sports
Smithfield partnered with TeamSnap to bring its Gwaltney and Esskay brands into the everyday lives of local families, scaling a homegrown, community-first message across markets.
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+131%
Increase in Net Promoter Score
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Company Type
National Food Brand
Targeting Criteria
Local Families
Core Partnership Type
League Sponsorship
Campaign Tactics
Banners
Jerseys
Launch a campaign with TeamSnap
"I thank you so much for sponsoring our children! It means so much to me as a cheer coach! We love your products!!!"
Youth Sports Coach
Smithfield knows that engraining itself in families' everyday lives is key to driving brand loyalty and word-of-mouth growth, but the brand was struggling to scale its local marketing efforts across several brands and markets.
Smithfield ran a TeamSnap youth sports sponsorship campaign for its Gwaltney and Esskay brands, keeping the message simple: this is a homegrown brand that cares about the community.
Through branded banners and jerseys at local games, Smithfield reached families directly and saw a 131% increase in Net Promoter Score.
Blueprint Overview
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From scheduling and messaging to payments and statistics, TeamSnap brings everything your team needs under one roof.
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+131%
Increase in Net Promoter Score
Proven Results
Customized Playbook for Every Brand
+302%
Lift in Unaided Brand Recall
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"As we grow within the US, we were looking for a partner that could deliver positive results while minimizing the time commitment required of our team members. TeamSnap has afforded us the opportunity to drive our brand awareness and educate families on our services across the regions we service in a low-lift way."
Joey Soriano
Head of Local Marketing, OpenDoor
75,000+
Samples Distributed
"We appreciate AXE supporting our club this season. Their hair styling products are now my kids' go-to brand."
Youth Sports Parent
+16.3%
Avg Daily Units Sold
"TeamSnap for Brands has been a tremendous partner as we've grown Meiji Hello Panda's retail presence in the U.S. Through their youth sports sponsorships, we've established a local marketing and sampling strategy that is turnkey, scalable, and efficient."
Meiji Hello Panda Marketer
YOUR NEXT CAMPAIGN STARTS HERE
Get Your Brand
in the Game
Connect with millions of parents, players, coaches, and fans with TeamSnap.
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