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Uber Etas

Uber Eats Reaches New Families Through Youth Sports

Uber Eats, one of the nation's leading food delivery services, partnered with TeamSnap to expand into a new customer segment: busy families.
Uber Eats Reaches New Families Through Youth Sports

104%

Increase in Brand Familiarity
Company Type
National Food Delivery Service
Targeting Criteria
Busy Families
Core Partnership Type
League Sponsorship
Campaign Tactics
Jerseys
Emails
Banners
Social Media
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"We are blessed to have you a part of our league family. I used Uber Eats to cater for my office's picnic in May. Hope to have you involved with the league for years to come."
Youth Sports Parent From Uber Eats Sponsored Team

Uber Eats is one of the nation's leading food delivery services. As part of its growth plan, the brand wanted to expand into a new customer segment: families.

The best way to reach families authentically in their communities was through a youth sports sponsorship. Uber Eats provided key zip codes, and TeamSnap executed a campaign targeting busy families who order out two or more times a week — reaching them through branded jerseys, email, banner ads, and social media.

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104%
Increase in Brand Familiarity
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