The world of sports sponsorship is gearing up for another transformative year. The union between sports and brands continues to evolve; and 2023 laid down the foundation for change, from the introduction of new sponsorship media with emerging sports, to the increased attention on women’s leagues .

Community impact programs are an opportunity for brands to get involved in a more meaningful way. At the forefront, community impact organizations strive to better understand and address and or solve an issue surrounding the community. TeamSnap, for example, has TeamSnap Impact , which is dedicated towards evening the playing field and allowing more access…

Sports sponsorships provide a platform for brands to boost their visibility and connect with their audience. But long gone are the days where the only viable opportunities for brands were professional men’s leagues. These days sports sponsorships opportunities for brands are vast: ranging from up and coming sports like pickleball, to opportunities on the youth…

In recent years, the landscape of sports and entertainment has undergone a profound transformation with Name, Image, and Likeness (NIL) deals and sponsorships. This shift from a traditional model where athletes and individuals were limited in their ability to capitalize on their personal brand and talent gained momentum starting in the early 2020s.

The sports sponsorship landscape has long favored professional male leagues, relegating women’s and girls’ athletic endeavors to the shadows. However, in 2022 there has been an astounding shift: Professional women’s sports sponsorships grew 20% year over year, according to SponsorUnited.

At 14-years-old, girls are dropping out of sports at two times the rate of boys. There are many reasons why girls are more likely to drop out of sports, including cost, social stigma, decreased quality of experience, and lack of positive role models. What if brands could play more of a role in keeping girls…

Sponsoring a local sports team can be a highly effective marketing strategy for businesses looking to increase brand visibility and community engagement . Not only does it allow you to support your local community, but it also provides an opportunity to align your brand with the positive values associated with sports. In this article, we…

The 2023 FIFA Women’s World Cup is in full swing; and the world is watching. In fact, FIFA announced that it has sold more than 1.5 million tickets to this year’s event, which has already surpassed the 2019 FIFA Women’s World Cup ticket sales. And for those who couldn’t physically make it to New Zealand…

Early mornings, late nights, jammed afternoons, and lots of homework and cramming for tests in between school practices, club practices, and the social pressures of friends and peers. But there…

Off-season refers to the period of time when your young athlete’s sports team isn’t in the main season. Depending on where you live in the country, different sports may be…

When it comes to off-season communication, Martie Wynn has big dreams and lots of great ideas. But she’s also a realist. As president of San Jose National Little League, Wynn…

The mental health crisis among adolescents and young adults began even before the pandemic. Pre-teens and teens today struggle with overwhelming stress, anxiety and depression.

When you sign your child up for a youth sports team, it’s natural to think about the many positive attributes of playing a sport—like discovering the power of teamwork or forming healthy friendships.

This season, TeamSnap and Major League Baseball (MLB) joined forces to help young pitchers develop a game that is not only smart but sustainable .

Sophia Calegari’s junior season was cut short by an ankle sprain after a mid-game collision—one of millions of sports injuries young athletes face each year. As Dr. Emily Kraus of Stanford Children’s Orthopaedic and Sports Medicine Center notes, these injuries can range from common sprains to more serious tears—but many are preventable, helping athletes stay…

There’s what you learn at practice, and there’s what you learn outside of practice. This spring, TeamSnap and Major League Soccer joined forces to help young soccer players at all levels improve their game – at home.

Running a successful youth sports program requires more than just a love for the game — organization, efficiency, and the right technology are necessary in a competitive landscape. Technology helps youth sports organizers every day, helping automate processes like team and roster creation, communication and alerts, and other operations. That’s why picking the best youth…

These effective marketing and communication strategies will drive sign-ups and engage parents, players, and coaches. Attracting new players and retaining existing ones is an ongoing challenge. With busy parents, tight budgets, and a growing variety of options, youth sports administrators must prioritize their marketing and communication efforts.

Affordability is key to growing while unlocking access and opportunity for all youth sports players through registration solutions. Youth sports are more popular than ever, but many families are finding the financial burden a tough challenge. High registration fees, travel costs, equipment fees, and other expenses can limit participation rates.

Essential features for streamlined, efficient, and hassle-free youth sports registration in 2025. The right registration software can make or break your sports season. As youth sports organizations continue to evolve, the need for an efficient, streamlined, and flexible registration process is more important than ever.

TeamSnap celebrates a love of the game and provides tips and strategies for growing youth sports sign-ups in 2025. Youth sports thrive when kids develop a genuine love for the game , but increasing player registrations is more challenging than ever. With shifting youth sports trends, rising costs, and competing activities, leagues and clubs must…

How top youth sports organizations are rethinking registration and thinking about it differently to drive growth. The landscape of youth sports registration is growing, and leading organizations are embracing new, more efficient ways to handle sign-ups, communication, and financial management. With the right strategies and tools in place, clubs are not only streamlining the registration…

Here are some of the biggest challenges facing youth sports registration and registrars in 2025… and how to solve them.

Unlock growth for your youth sports program with these proven tips designed to boost youth sports participation rates. In 2025, boosting participation in youth sports is more critical than ever . With rising costs, competing interests, and busy schedules, it can feel like a challenge to attract new athletes to your programs. TeamSnap is here…