Today’s consumers want to support brands that align with their values. According to Havas Media Group’s 2021 Meaningful Brands report, 77% of consumers expect brands to support them and 64% of consumers prefer to buy from companies with a reputation for purpose as well as profit.

Modern marketing has fallen into the same traps as our pseudo-genuine social interactions — everything nowadays is carried out from behind a screen. Marketing automation platforms and social media ads have altered the way marketers do their jobs. But for the same reason a physical letter is so powerful, so too are more traditional, targeted,…

Have you ever found yourself stuck in traffic on a major highway, hoping that the gridlock would break soon? The stretch of I-95 leading into the heart of Center City Philadelphia is a perfect example of one of those highways that always seems to accumulate traffic. It is also the perfect depiction of advertising saturation,…

Download our Free Guide to Measuring Restaurant Local Store Marketing In order for your restaurants to stay top of mind with your target audience, involvement in the local community is critical. Your customers actively participate in their community, whether they’re listening to the radio, going to sports games, volunteering at school functions, or simply walking…

All hail the age of inbound marketing techniques! Cold calling is a dying tactic. TV and radio spots are on the decline. Interruptive advertising has been cast out like something in the fridge that is long past its expiration date. Good riddance.

This article, authored by LeagueSide CEO Evan Brandoff, was originally published on Advertising Week 360 . The events of June 2020 brought a monumental change to American life, as the killing of George Floyd by police in Minneapolis led to widespread anti-racism protests throughout the United States. Individuals and organizations are going through the long-overdue…

Brand marketing campaigns are notoriously hard to measure. Luckily, in the past few years brand awareness surveys have become more accessible to marketers looking for better measurability and insights into their campaigns. By surveying your audience pre and post campaign, you will be able to start measuring the “unmeasurable” and learn how well your marketing…

Youth sports can be one of the most effective local marketing channels , which is why brands are now wondering, “What’s the best way to sponsor a youth sports team?”

Early mornings, late nights, jammed afternoons, and lots of homework and cramming for tests in between school practices, club practices, and the social pressures of friends and peers. But there…

Off-season refers to the period of time when your young athlete’s sports team isn’t in the main season. Depending on where you live in the country, different sports may be…

When it comes to off-season communication, Martie Wynn has big dreams and lots of great ideas. But she’s also a realist. As president of San Jose National Little League, Wynn…

The mental health crisis among adolescents and young adults began even before the pandemic. Pre-teens and teens today struggle with overwhelming stress, anxiety and depression.

When you sign your child up for a youth sports team, it’s natural to think about the many positive attributes of playing a sport—like discovering the power of teamwork or forming healthy friendships.

This season, TeamSnap and Major League Baseball (MLB) joined forces to help young pitchers develop a game that is not only smart but sustainable .

Sophia Calegari’s junior season was cut short by an ankle sprain after a mid-game collision—one of millions of sports injuries young athletes face each year. As Dr. Emily Kraus of Stanford Children’s Orthopaedic and Sports Medicine Center notes, these injuries can range from common sprains to more serious tears—but many are preventable, helping athletes stay…

There’s what you learn at practice, and there’s what you learn outside of practice. This spring, TeamSnap and Major League Soccer joined forces to help young soccer players at all levels improve their game – at home.

Running a successful youth sports program requires more than just a love for the game — organization, efficiency, and the right technology are necessary in a competitive landscape. Technology helps youth sports organizers every day, helping automate processes like team and roster creation, communication and alerts, and other operations. That’s why picking the best youth…

These effective marketing and communication strategies will drive sign-ups and engage parents, players, and coaches. Attracting new players and retaining existing ones is an ongoing challenge. With busy parents, tight budgets, and a growing variety of options, youth sports administrators must prioritize their marketing and communication efforts.

Affordability is key to growing while unlocking access and opportunity for all youth sports players through registration solutions. Youth sports are more popular than ever, but many families are finding the financial burden a tough challenge. High registration fees, travel costs, equipment fees, and other expenses can limit participation rates.

Essential features for streamlined, efficient, and hassle-free youth sports registration in 2025. The right registration software can make or break your sports season. As youth sports organizations continue to evolve, the need for an efficient, streamlined, and flexible registration process is more important than ever.

TeamSnap celebrates a love of the game and provides tips and strategies for growing youth sports sign-ups in 2025. Youth sports thrive when kids develop a genuine love for the game , but increasing player registrations is more challenging than ever. With shifting youth sports trends, rising costs, and competing activities, leagues and clubs must…

How top youth sports organizations are rethinking registration and thinking about it differently to drive growth. The landscape of youth sports registration is growing, and leading organizations are embracing new, more efficient ways to handle sign-ups, communication, and financial management. With the right strategies and tools in place, clubs are not only streamlining the registration…

Here are some of the biggest challenges facing youth sports registration and registrars in 2025… and how to solve them.

Unlock growth for your youth sports program with these proven tips designed to boost youth sports participation rates. In 2025, boosting participation in youth sports is more critical than ever . With rising costs, competing interests, and busy schedules, it can feel like a challenge to attract new athletes to your programs. TeamSnap is here…