Today’s consumers want to support brands that align with their values. According to Havas Media Group’s 2021 Meaningful Brands report, 77% of consumers expect brands to support them and 64% of consumers prefer to buy from companies with a reputation for purpose as well as profit.

Modern marketing has fallen into the same traps as our pseudo-genuine social interactions — everything nowadays is carried out from behind a screen. Marketing automation platforms and social media ads have altered the way marketers do their jobs. But for the same reason a physical letter is so powerful, so too are more traditional, targeted,…

Have you ever found yourself stuck in traffic on a major highway, hoping that the gridlock would break soon? The stretch of I-95 leading into the heart of Center City Philadelphia is a perfect example of one of those highways that always seems to accumulate traffic. It is also the perfect depiction of advertising saturation,…

Download our Free Guide to Measuring Restaurant Local Store Marketing In order for your restaurants to stay top of mind with your target audience, involvement in the local community is critical. Your customers actively participate in their community, whether they’re listening to the radio, going to sports games, volunteering at school functions, or simply walking…

All hail the age of inbound marketing techniques! Cold calling is a dying tactic. TV and radio spots are on the decline. Interruptive advertising has been cast out like something in the fridge that is long past its expiration date. Good riddance.

This article, authored by LeagueSide CEO Evan Brandoff, was originally published on Advertising Week 360 . The events of June 2020 brought a monumental change to American life, as the killing of George Floyd by police in Minneapolis led to widespread anti-racism protests throughout the United States. Individuals and organizations are going through the long-overdue…

Brand marketing campaigns are notoriously hard to measure. Luckily, in the past few years brand awareness surveys have become more accessible to marketers looking for better measurability and insights into their campaigns. By surveying your audience pre and post campaign, you will be able to start measuring the “unmeasurable” and learn how well your marketing…

Youth sports can be one of the most effective local marketing channels , which is why brands are now wondering, “What’s the best way to sponsor a youth sports team?”

Early mornings, late nights, jammed afternoons, and lots of homework and cramming for tests in between school practices, club practices, and the social pressures of friends and peers. But there…

Off-season refers to the period of time when your young athlete’s sports team isn’t in the main season. Depending on where you live in the country, different sports may be…

When it comes to off-season communication, Martie Wynn has big dreams and lots of great ideas. But she’s also a realist. As president of San Jose National Little League, Wynn…

The mental health crisis among adolescents and young adults began even before the pandemic. Pre-teens and teens today struggle with overwhelming stress, anxiety and depression.

When you sign your child up for a youth sports team, it’s natural to think about the many positive attributes of playing a sport—like discovering the power of teamwork or forming healthy friendships.

This season, TeamSnap and Major League Baseball (MLB) joined forces to help young pitchers develop a game that is not only smart but sustainable .

Sophia Calegari’s junior season was cut short by an ankle sprain after a mid-game collision—one of millions of sports injuries young athletes face each year. As Dr. Emily Kraus of Stanford Children’s Orthopaedic and Sports Medicine Center notes, these injuries can range from common sprains to more serious tears—but many are preventable, helping athletes stay…

There’s what you learn at practice, and there’s what you learn outside of practice. This spring, TeamSnap and Major League Soccer joined forces to help young soccer players at all levels improve their game – at home.

Sponsorships can fuel youth sports programs for a variety of reasons: fighting rising costs, covering the burden of facilities, and so much more.

How can youth sports coaching increase participation rates? We’ll discuss the four top ways in this guide from TeamSnap. For a long time, the youth sports industry has understood the impact of effective coaching . Effective coaching leads to a wealth of positive outcomes for parents, organization leaders, and communities as a whole. And most…

We’ll cover four quick tips for using TeamSnap+ to enhance your next youth sports practice thanks to new coaching and management features.

Break through these common youth sports sponsorships challenges for organizations and unlock better access to sponsorship opportunities with TeamSnap. Youth sports organizations play a key role in developing the talent, skills, and mental health of our young athletes. However, one crucial challenge often hinders these organizations: funds.

Here are four proven methods to evaluate coaching effectiveness in youth sports, which can be used for all organizations. Coaching has a pivotal role in youth sports . Not only does it develop the young athletes’ skills, but it also shapes their character and teamwork abilities. A coach’s impact extends beyond the field: it often…

A quick look at the five most common reasons your youth sports sponsors aren’t renewing and how to fix it.

Design an effective lacrosse tournament registration form using these best practices. Registration is the most important entry point for your lacrosse organization, season after season. And that’s especially true when trying to organize the chaos that can be a youth lacrosse tournament . Here are some best practices for designing an effective tournament registration form.

A few helpful tips to get sponsorship for your youth lacrosse team from TeamSnap for Business. Youth lacrosse is expensive. That’s why one of the best channels for making your programs more affordable is getting youth lacrosse sponsorships. Youth lacrosse sponsorship is a marketing channel that involves sponsoring a youth lacrosse team, league, or individual…