The world of sports sponsorship is gearing up for another transformative year. The union between sports and brands continues to evolve; and 2023 laid down the foundation for change, from the introduction of new sponsorship media with emerging sports, to the increased attention on women’s leagues .

Community impact programs are an opportunity for brands to get involved in a more meaningful way. At the forefront, community impact organizations strive to better understand and address and or solve an issue surrounding the community. TeamSnap, for example, has TeamSnap Impact , which is dedicated towards evening the playing field and allowing more access…

Sports sponsorships provide a platform for brands to boost their visibility and connect with their audience. But long gone are the days where the only viable opportunities for brands were professional men’s leagues. These days sports sponsorships opportunities for brands are vast: ranging from up and coming sports like pickleball, to opportunities on the youth…

In recent years, the landscape of sports and entertainment has undergone a profound transformation with Name, Image, and Likeness (NIL) deals and sponsorships. This shift from a traditional model where athletes and individuals were limited in their ability to capitalize on their personal brand and talent gained momentum starting in the early 2020s.

The sports sponsorship landscape has long favored professional male leagues, relegating women’s and girls’ athletic endeavors to the shadows. However, in 2022 there has been an astounding shift: Professional women’s sports sponsorships grew 20% year over year, according to SponsorUnited.

At 14-years-old, girls are dropping out of sports at two times the rate of boys. There are many reasons why girls are more likely to drop out of sports, including cost, social stigma, decreased quality of experience, and lack of positive role models. What if brands could play more of a role in keeping girls…

Sponsoring a local sports team can be a highly effective marketing strategy for businesses looking to increase brand visibility and community engagement . Not only does it allow you to support your local community, but it also provides an opportunity to align your brand with the positive values associated with sports. In this article, we…

The 2023 FIFA Women’s World Cup is in full swing; and the world is watching. In fact, FIFA announced that it has sold more than 1.5 million tickets to this year’s event, which has already surpassed the 2019 FIFA Women’s World Cup ticket sales. And for those who couldn’t physically make it to New Zealand…

Early mornings, late nights, jammed afternoons, and lots of homework and cramming for tests in between school practices, club practices, and the social pressures of friends and peers. But there…

Off-season refers to the period of time when your young athlete’s sports team isn’t in the main season. Depending on where you live in the country, different sports may be…

When it comes to off-season communication, Martie Wynn has big dreams and lots of great ideas. But she’s also a realist. As president of San Jose National Little League, Wynn…

The mental health crisis among adolescents and young adults began even before the pandemic. Pre-teens and teens today struggle with overwhelming stress, anxiety and depression.

When you sign your child up for a youth sports team, it’s natural to think about the many positive attributes of playing a sport—like discovering the power of teamwork or forming healthy friendships.

This season, TeamSnap and Major League Baseball (MLB) joined forces to help young pitchers develop a game that is not only smart but sustainable .

Sophia Calegari’s junior season was cut short by an ankle sprain after a mid-game collision—one of millions of sports injuries young athletes face each year. As Dr. Emily Kraus of Stanford Children’s Orthopaedic and Sports Medicine Center notes, these injuries can range from common sprains to more serious tears—but many are preventable, helping athletes stay…

There’s what you learn at practice, and there’s what you learn outside of practice. This spring, TeamSnap and Major League Soccer joined forces to help young soccer players at all levels improve their game – at home.

Here are five reasons your organization should be using youth sports coaching curriculums, including helpful advice on implementing them into your programs.

TeamSnap shares five steps to help manage finances and money in your youth sports program or business. Budgeting and financial planning is one of a youth sports administrator’s most important daily tasks. We’re all trying to manage finances with one clear goal in mind: allow more opportunities for youth to enjoy sports in our local…

Tips for marketing youth sports programs in your community and the best ways to promote youth sports participation. Imagine a world where your youth sports program runs like a finely tuned engine. You have a seamless online registration process integrated into your scheduling, communication, and rostering platform. You’ve gained valuable financing from reliable sponsors and…

Design an effective softball tournament registration form using these best practices. Registration is the most important entry point for your softball organization, season after season . And that’s especially true when trying to organize the chaos that can be a youth softball tournament. Here are some best practices for designing an effective tournament registration form.

Host a successful baseball tournament with these four easy steps to keeping tournament day organized. Has your organization decided to host an upcoming baseball tournament ? Congratulations! Tournaments are one of the best events on the yearly youth baseball calendar, an event that your families, coaches, and athletes will remember for years to come.

TeamSnap shares a couple of tips for building a perfect youth sports budget plan for programs. Budgeting and financial planning is one of the most important daily tasks for a youth sports administrator. A number of financial management tools exist for administrators. But, you should still have a clear picture of your budgetary goals, outline,…

TeamSnap for Business shares how to create a youth softball website and three ways to use the best website builder for softball organizations.

TeamSnap shares a handful of fun youth baseball drills for coaches to try in practice or parents to try at home.