Today’s consumers want to support brands that align with their values. According to Havas Media Group’s 2021 Meaningful Brands report, 77% of consumers expect brands to support them and 64% of consumers prefer to buy from companies with a reputation for purpose as well as profit.

Modern marketing has fallen into the same traps as our pseudo-genuine social interactions — everything nowadays is carried out from behind a screen. Marketing automation platforms and social media ads have altered the way marketers do their jobs. But for the same reason a physical letter is so powerful, so too are more traditional, targeted,…

Have you ever found yourself stuck in traffic on a major highway, hoping that the gridlock would break soon? The stretch of I-95 leading into the heart of Center City Philadelphia is a perfect example of one of those highways that always seems to accumulate traffic. It is also the perfect depiction of advertising saturation,…

Download our Free Guide to Measuring Restaurant Local Store Marketing In order for your restaurants to stay top of mind with your target audience, involvement in the local community is critical. Your customers actively participate in their community, whether they’re listening to the radio, going to sports games, volunteering at school functions, or simply walking…

All hail the age of inbound marketing techniques! Cold calling is a dying tactic. TV and radio spots are on the decline. Interruptive advertising has been cast out like something in the fridge that is long past its expiration date. Good riddance.

This article, authored by LeagueSide CEO Evan Brandoff, was originally published on Advertising Week 360 . The events of June 2020 brought a monumental change to American life, as the killing of George Floyd by police in Minneapolis led to widespread anti-racism protests throughout the United States. Individuals and organizations are going through the long-overdue…

Brand marketing campaigns are notoriously hard to measure. Luckily, in the past few years brand awareness surveys have become more accessible to marketers looking for better measurability and insights into their campaigns. By surveying your audience pre and post campaign, you will be able to start measuring the “unmeasurable” and learn how well your marketing…

Youth sports can be one of the most effective local marketing channels , which is why brands are now wondering, “What’s the best way to sponsor a youth sports team?”

Early mornings, late nights, jammed afternoons, and lots of homework and cramming for tests in between school practices, club practices, and the social pressures of friends and peers. But there…

Off-season refers to the period of time when your young athlete’s sports team isn’t in the main season. Depending on where you live in the country, different sports may be…

When it comes to off-season communication, Martie Wynn has big dreams and lots of great ideas. But she’s also a realist. As president of San Jose National Little League, Wynn…

The mental health crisis among adolescents and young adults began even before the pandemic. Pre-teens and teens today struggle with overwhelming stress, anxiety and depression.

When you sign your child up for a youth sports team, it’s natural to think about the many positive attributes of playing a sport—like discovering the power of teamwork or forming healthy friendships.

This season, TeamSnap and Major League Baseball (MLB) joined forces to help young pitchers develop a game that is not only smart but sustainable .

Sophia Calegari’s junior season was cut short by an ankle sprain after a mid-game collision—one of millions of sports injuries young athletes face each year. As Dr. Emily Kraus of Stanford Children’s Orthopaedic and Sports Medicine Center notes, these injuries can range from common sprains to more serious tears—but many are preventable, helping athletes stay…

There’s what you learn at practice, and there’s what you learn outside of practice. This spring, TeamSnap and Major League Soccer joined forces to help young soccer players at all levels improve their game – at home.

How to start a travel softball team? TeamSnap shares tips for starting a youth softball travel team, including the best registration tool.

TeamSnap for Business shares how to create a baseball league website and 3 ways to use the best website builder for youth baseball clubs.

TeamSnap’s Jim Dahline shares a look at the financial cost of bad coaching and how this can negatively impact the experience of your members.

Design an effective basketball tournament registration form using these best practices. Registration is the most important entry point for your basketball organization, season after season . And that’s especially true when trying to organize the chaos that can be a youth basketball tournament. Here are some best practices for designing an effective tournament registration form.

TeamSnap for Business shares the best resources for new youth baseball coaches to help advance their coaching goals. Youth sports administrators know that recruiting reliable coaches can be a challenge, especially in the sport of baseball . Not only are parents and families very limited with their free time, but sometimes the ones willing to…

A few helpful tips to get sponsorship for your youth basketball team from TeamSnap for Business. Youth sports are expensive, even our more cost-friendly options like basketball. Gaining access to youth basketball sponsorships is one of the best channels to make your programs more affordable. Youth basketball sponsorship is a marketing channel that involves sponsoring…

Check out a behind-the-scenes look at TeamSnap+ Coaches Pack from TeamSnap CTO Reed Shaffner + Former NFL Reporter Sean Jensen

TeamSnap for Business shares the best resources for new youth soccer coaches to help advance their coaching goals. Youth sports administrators know that finding reliable coaches can be a challenge, especially in the sport of soccer. Not only are parents and families very limited with their free time, but sometimes the ones willing to help…