For years, TeamSnap has worked with brands to distribute product samples through local youth sports leagues and tournaments. Now, we’re expanding that offering...

Women's soccer is growing ahead of the World Cup, but the bigger goal is keeping more girls playing long after the tournament ends.

Youth soccer is having a breakout moment in America. Participation is climbing, fields are bustling with kids of all backgrounds, and the sport’s cultural footprint is expanding fast. With the 2026 World Cup coming to North America, this is more than a trend – it’s a once-in-a-generation opportunity for brand marketers. Youth soccer in 2025…

Marketing leaders in 2025 face a confluence of challenges. Economic uncertainty has put CFOs and CEOs on high alert, squeezing marketing budgets and demanding proof of ROI on every dollar. According to Gartner, only 24% of CMOs say they had sufficient budget to execute their 2024 strategy, as marketing budgets have declined 15% year-on-year, from…

Flag football is one of the fastest growing sports in the nation, particularly with women and girls. 474,000 girls between six and seventeen years old play flag football , a 63% growth in participation since 2019. 25% of all participants in NFL Flag are female.

If you’re a brand that hasn’t bought into the ‘Olympic Partner Programme’, also known as the highest level of sponsorship that grants global marketing rights to the Olympic games, there’s…

Youth sports parents are great fans to have on your sidelines–yes, they cheer loudly for their athletes but they also make noise for their favorite brands.

Digital marketing continues to change, but one audience targeting strategy that has continuously proved its effectiveness in capturing attention is contextual advertising. Contextual advertising goes a step further than traditional demographic-based targeting, and uses real-time behavior to engage with audiences on a personal level.

Early mornings, late nights, jammed afternoons, and lots of homework and cramming for tests in between school practices, club practices, and the social pressures of friends and peers. But there…

Off-season refers to the period of time when your young athlete’s sports team isn’t in the main season. Depending on where you live in the country, different sports may be…

When it comes to off-season communication, Martie Wynn has big dreams and lots of great ideas. But she’s also a realist. As president of San Jose National Little League, Wynn…

The mental health crisis among adolescents and young adults began even before the pandemic. Pre-teens and teens today struggle with overwhelming stress, anxiety and depression.

When you sign your child up for a youth sports team, it’s natural to think about the many positive attributes of playing a sport—like discovering the power of teamwork or forming healthy friendships.

This season, TeamSnap and Major League Baseball (MLB) joined forces to help young pitchers develop a game that is not only smart but sustainable .

Sophia Calegari’s junior season was cut short by an ankle sprain after a mid-game collision—one of millions of sports injuries young athletes face each year. As Dr. Emily Kraus of Stanford Children’s Orthopaedic and Sports Medicine Center notes, these injuries can range from common sprains to more serious tears—but many are preventable, helping athletes stay…

There’s what you learn at practice, and there’s what you learn outside of practice. This spring, TeamSnap and Major League Soccer joined forces to help young soccer players at all levels improve their game – at home.

How to start a travel softball team? TeamSnap shares tips for starting a youth softball travel team, including the best registration tool.

TeamSnap for Business shares how to create a baseball league website and 3 ways to use the best website builder for youth baseball clubs.

TeamSnap’s Jim Dahline shares a look at the financial cost of bad coaching and how this can negatively impact the experience of your members.

Design an effective basketball tournament registration form using these best practices. Registration is the most important entry point for your basketball organization, season after season . And that’s especially true when trying to organize the chaos that can be a youth basketball tournament. Here are some best practices for designing an effective tournament registration form.

TeamSnap for Business shares the best resources for new youth baseball coaches to help advance their coaching goals. Youth sports administrators know that recruiting reliable coaches can be a challenge, especially in the sport of baseball . Not only are parents and families very limited with their free time, but sometimes the ones willing to…

A few helpful tips to get sponsorship for your youth basketball team from TeamSnap for Business. Youth sports are expensive, even our more cost-friendly options like basketball. Gaining access to youth basketball sponsorships is one of the best channels to make your programs more affordable. Youth basketball sponsorship is a marketing channel that involves sponsoring…

Check out a behind-the-scenes look at TeamSnap+ Coaches Pack from TeamSnap CTO Reed Shaffner + Former NFL Reporter Sean Jensen

TeamSnap for Business shares the best resources for new youth soccer coaches to help advance their coaching goals. Youth sports administrators know that finding reliable coaches can be a challenge, especially in the sport of soccer. Not only are parents and families very limited with their free time, but sometimes the ones willing to help…