THE LATEST FROM TeamSnap

Today’s consumers want to support brands that align with their values. According to Havas Media Group’s 2021 Meaningful Brands report, 77% of consumers expect brands to support them and 64% of consumers prefer to buy from companies with a reputation for purpose as well as profit.

Modern marketing has fallen into the same traps as our pseudo-genuine social interactions — everything nowadays is carried out from behind a screen. Marketing automation platforms and social media ads have altered the way marketers do their jobs. But for the same reason a physical letter is so powerful, so too are more traditional, targeted,…

Have you ever found yourself stuck in traffic on a major highway, hoping that the gridlock would break soon? The stretch of I-95 leading into the heart of Center City Philadelphia is a perfect example of one of those highways that always seems to accumulate traffic. It is also the perfect depiction of advertising saturation,…

Download our Free Guide to Measuring Restaurant Local Store Marketing In order for your restaurants to stay top of mind with your target audience, involvement in the local community is critical. Your customers actively participate in their community, whether they’re listening to the radio, going to sports games, volunteering at school functions, or simply walking…

All hail the age of inbound marketing techniques! Cold calling is a dying tactic. TV and radio spots are on the decline. Interruptive advertising has been cast out like something in the fridge that is long past its expiration date. Good riddance.

This article, authored by LeagueSide CEO Evan Brandoff, was originally published on Advertising Week 360 . The events of June 2020 brought a monumental change to American life, as the killing of George Floyd by police in Minneapolis led to widespread anti-racism protests throughout the United States. Individuals and organizations are going through the long-overdue…

Brand marketing campaigns are notoriously hard to measure. Luckily, in the past few years brand awareness surveys have become more accessible to marketers looking for better measurability and insights into their campaigns. By surveying your audience pre and post campaign, you will be able to start measuring the “unmeasurable” and learn how well your marketing…

Youth sports can be one of the most effective local marketing channels , which is why brands are now wondering, “What’s the best way to sponsor a youth sports team?”

Early mornings, late nights, jammed afternoons, and lots of homework and cramming for tests in between school practices, club practices, and the social pressures of friends and peers. But there…

Off-season refers to the period of time when your young athlete’s sports team isn’t in the main season. Depending on where you live in the country, different sports may be…

When it comes to off-season communication, Martie Wynn has big dreams and lots of great ideas. But she’s also a realist. As president of San Jose National Little League, Wynn…

The mental health crisis among adolescents and young adults began even before the pandemic. Pre-teens and teens today struggle with overwhelming stress, anxiety and depression.

When you sign your child up for a youth sports team, it’s natural to think about the many positive attributes of playing a sport—like discovering the power of teamwork or forming healthy friendships.

This season, TeamSnap and Major League Baseball (MLB) joined forces to help young pitchers develop a game that is not only smart but sustainable .

Sophia Calegari’s junior season was cut short by an ankle sprain after a mid-game collision—one of millions of sports injuries young athletes face each year. As Dr. Emily Kraus of Stanford Children’s Orthopaedic and Sports Medicine Center notes, these injuries can range from common sprains to more serious tears—but many are preventable, helping athletes stay…

There’s what you learn at practice, and there’s what you learn outside of practice. This spring, TeamSnap and Major League Soccer joined forces to help young soccer players at all levels improve their game – at home.

You’re ready to start raising sponsorship dollars for your youth lacrosse team . Now what? Here is the perfect sports sponsorship letter sample for lacrosse teams. A clear and concise sponsor letter can help you gain funding to subsidize the costs of travel, tournaments, equipment, and registration fees.

Our how-to guide shows lacrosse organizers the best way to pick a youth lacrosse management software for their club. Finding the right tools for operating a youth sports program is essential, especially in a competitive landscape like youth lacrosse. That’s why lacrosse organizers are taking advantage of youth sports league management software solutions.

TeamSnap for Business shares 5 must-haves to launch a successful hockey registration. Are you in charge of your upcoming hockey registration season? We understand organizing registration means a lot of moving parts. With these easy tips, we’ll set up a seamless hockey registration process that keeps families and athletes returning to the ice season after…

TeamSnap shares a quick guide for finding the best spring youth sports in your area. Slowly but surely, the days are growing longer and warmer and the winter chill begins to slow down. For the world of youth sports, those warmer days mean one thing = the start of spring sports. Parents and families are…

Here are 3 helpful ways to grow your youth sports organization, whether that’s a club, league, program, or YMCA. As the competitive landscape of youth sports continues to become more saturated, youth sports businesses need to focus on their growth . Whether you operate a club, league, program, or non-profit, growth is vital to the…

You’re ready to start raising sponsorship dollars for your youth hockey team . Now what? Here is the perfect sports sponsorship letter sample for hockey teams. A clear and concise sponsor letter can help you gain funding to subsidize the costs of travel, tournaments, equipment, and registration fees.

Follow these expert tips to seamlessly organize your next hockey tournament. The winter season is in full swing and youth hockey organizers have been busy with their season schedules. With the end of seasons on the horizon, it’s a great time for great time for youth hockey organizations to switch up their programming and offer…

Your essential list of hockey terms, an ultimate guide for youth hockey clubs from TeamSnap for Business. Why is an essential list of hockey terms important? One of the best winter sports in the world, especially for young athletes to try , hockey is loved across the world. Hockey is a great introduction to the…