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      Category: Brand Marketing


      • 3 National Brands That Built Massive Campaigns Around Girls in Sports

        Sep 07 2023

        3 National Brands That Built Massive Campaigns Around Girls in Sports

        By: Celia Balf

        At 14-years-old, girls are dropping out of sports at two times the rate of boys. There are many reasons why girls are more likely to drop out of sports, including…

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      • What Does it Cost to Sponsor a Local Sports Team?

        Aug 18 2023

        What Does it Cost to Sponsor a Local Sports Team?

        By: Celia Balf

        Sponsoring a local sports team can be a highly effective marketing strategy for businesses looking to increase brand visibility and community engagement. Not only does it allow you to support…

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      • A Beginner’s Guide to Community Advertising

        Aug 16 2023

        A Beginner’s Guide to Community Advertising

        By: Celia Balf

        Community advertising has emerged as a powerful marketing strategy that connects brands with their target audiences on a deeper and more localized level. By leveraging the influence and engagement of…

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      • 5 National Brands That Are Supporting Women and Girls in Sports

        Aug 07 2023

        5 National Brands That Are Supporting Women and Girls in Sports

        By: Celia Balf

        The 2023 FIFA Women’s World Cup is in full swing; and the world is watching. In fact, FIFA announced that it has sold more than 1.5 million tickets to this…

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      • TeamSnap’s Youth Sports Sponsorship Encyclopedia: A Guide For Marketers

        Jul 11 2023

        TeamSnap’s Youth Sports Sponsorship Encyclopedia: A Guide For Marketers

        By: Celia Balf

        You’ve come to the right place: TeamSnap for Brands has all compiled all of the elements that make up youth sports marketing campaigns. TeamSnap empowers brands to create authentic relationships…

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      • 7 National Brands Effectively Using Local Marketing Strategies

        Jun 30 2023

        7 National Brands Effectively Using Local Marketing Strategies

        By: Celia Balf

        In an increasingly competitive business landscape, national brands are recognizing the importance of implementing local marketing strategies to connect with customers on a more personal level. By tailoring their marketing…

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      • Marketing to Millennial Parents: What You Need to Know

        Jun 23 2023

        Marketing to Millennial Parents: What You Need to Know

        By: Celia Balf

        To effectively connect with millennial parents, marketers need to understand their unique preferences, spending habits, and general needs. Millennial parents are reshaping the consumer market because of their unique values. …

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      • 10 Examples of Local Advertising That Built Brand Love

        Jun 12 2023

        10 Examples of Local Advertising That Built Brand Love

        By: Celia Balf

        Local advertising presents numerous advantages for businesses looking to establish a strong presence within their immediate community. Local advertising campaigns focus on targeting specific geographic areas, enabling businesses to connect…

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      • Marketing to Parents: Why Parents Buy

        Jun 06 2023

        Marketing to Parents: Why Parents Buy

        By: Celia Balf

        In today’s ever-evolving marketplace, parents emerge as a powerful buyer group. As key influencers and decision-makers, they play a vital role in shaping the purchasing landscape. Understanding why parents buy…

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      • What Do Travel Sports Parents Really Spend Their Money On?

        Jun 06 2023

        What Do Travel Sports Parents Really Spend Their Money On?

        By: Celia Balf

        Travel sports are a popular avenue for young athletes to enhance their skills and compete at a higher level. However, it comes with a cost – just ask the parents….

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      • A Week-In-The-Life of A Youth Sports Family

        May 23 2023

        A Week-In-The-Life of A Youth Sports Family

        By: Celia Balf

        If you have a child who plays sports, you probably know how quickly your entire week can start to revolve around practice, carpool, and game schedule. If your child plays…

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      • Price, Quality, and Convenience – Converting Customers Isn’t Rocket Science

        May 19 2023

        Price, Quality, and Convenience – Converting Customers Isn’t Rocket Science

        By: Celia Balf

        If you’re a brand that’s looking to engage and convert customers more effectively, we’re happy to let you in on a little secret… Don’t overthink it. TeamSnap researched and surveyed…

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      • 5 Facts Marketers Should Know About Parents as Consumers

        May 12 2023

        5 Facts Marketers Should Know About Parents as Consumers

        By: Celia Balf

        5 Facts Marketers Should Know About Parents as Consumers The Chief Household Officer (CHO) must take into account multiple interests with each purchase they make. Marketers that can make those…

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      • TeamSnap Celebrates Spring Sponsorships with $1.2 Million to Participating Organizations!

        May 05 2023

        TeamSnap Celebrates Spring Sponsorships with $1.2 Million to Participating Organizations!

        By: TeamSnap

        TeamSnap connected organizations with more than $1.2 million in spring sponsorships during the past season.  Spring may be coming to a close, but that didn’t stop TeamSnap organizations from staying…

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      • How To Use Brand Awareness Surveys To Measure Your Marketing Campaigns

        Mar 31 2023

        How To Use Brand Awareness Surveys To Measure Your Marketing Campaigns

        By: TeamSnap

        Brand marketing campaigns are notoriously hard to measure. Luckily, in the past few years brand awareness surveys have become more accessible to marketers looking for better measurability and insights into…

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      • How Brands Can Achieve Marketing Goals with Community Involvement

        Mar 31 2023

        How Brands Can Achieve Marketing Goals with Community Involvement

        By: TeamSnap

        Today’s consumers want to support brands that align with their values. According to Havas Media Group’s 2021 Meaningful Brands report, 77% of consumers expect brands to support them and 64%…

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      • The Restaurant Marketer’s Guide to Measuring Local Store Marketing

        Mar 31 2023

        The Restaurant Marketer’s Guide to Measuring Local Store Marketing

        By: TeamSnap

        Download our Free Guide to Measuring Restaurant Local Store Marketing Why community engagement matters in a restaurant marketing strategy In order for your restaurants to stay top of mind with…

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      • How To Sponsor A Youth Sports Team

        Mar 31 2023

        How To Sponsor A Youth Sports Team

        By: TeamSnap

          Youth sports can be one of the most effective local marketing channels, which is why brands are now wondering, “What’s the best way to sponsor a youth sports team?”…

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      • Mar 31 2023

        Campaign Snapshot: AXE Takes Anti-Bullying Message to the Field (as seen on BRAND United)

        By: TeamSnap

        This article, authored by LeagueSide CEO Evan Brandoff, was originally published on BRAND United. Unilever’s AXE brand, a world leader in make grooming products, launched a new line of hair paint…

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      • Mar 31 2023

        LeagueSide on AW360: How Youth Sports Can Help Brands Support Underserved Communities

        By: TeamSnap

        This article, authored by LeagueSide CEO Evan Brandoff, was originally published on Advertising Week 360. The events of June 2020 brought a monumental change to American life, as the killing of…

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      • Traditional Media is Dying – Where Should I Spend My Marketing Budget?

        Mar 31 2023

        Traditional Media is Dying – Where Should I Spend My Marketing Budget?

        By: TeamSnap

        The State of Traditional Media Have you ever found yourself stuck in traffic on a major highway, hoping that the gridlock would break soon? The stretch of I-95 leading into…

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      • Old School Marketing Techniques Are Making a Comeback

        Mar 31 2023

        Old School Marketing Techniques Are Making a Comeback

        By: TeamSnap

        All hail the age of inbound marketing techniques! Cold calling is a dying tactic. TV and radio spots are on the decline. Interruptive advertising has been cast out like something…

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      • Why Local Marketing Is the Biggest Gap In Your Marketing

        Mar 31 2023

        Why Local Marketing Is the Biggest Gap In Your Marketing

        By: TeamSnap

        Modern marketing has fallen into the same traps as our pseudo-genuine social interactions — everything nowadays is carried out from behind a screen. Marketing automation platforms and social media ads…

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      • Bank Marketing Strategies in 2023: Building Consumer Loyalty in Difficult Times

        Mar 25 2023

        Bank Marketing Strategies in 2023: Building Consumer Loyalty in Difficult Times

        By: Celia Balf

        The state of bank marketing today Digital transformation remains critical The most pressing challenge for bank marketers heading into 2023 is the need to keep pace with the ever-changing digital…

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      • How To Build Brand Trust in 6 Steps

        Feb 21 2023

        How To Build Brand Trust in 6 Steps

        By: Celia Balf

        Trust directly impacts a consumer’s decision to buy. In fact, 80% of consumers consider trust to be a deciding factor in their spending (Harvard Business Review), yet less than half…

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      • Oct 31 2020

        Customer Loyalty As A Stabilizer During COVID-19

        By: TeamSnap

        As the world sits in apprehension for what may result from COVID-19, LeagueSide thought it’d be valuable to take a lens to pandemics past to not only understand how businesses…

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      • Oct 06 2020

        How Brands Can Support the Safe Return of Youth Sports to Communities

        By: TeamSnap

        This article, authored by LeagueSide CEO Evan Brandoff, was originally published on Street Fight. In 2020, brand sponsorship of youth sports is about much more than putting a logo on a…

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      • Jul 30 2020

        LeagueSide on AW360: In Times of Uncertainty, Brands Need to Double-Down on Community

        By: TeamSnap

        This article, authored by LeagueSide CEO Evan Brandoff, was originally published on Advertising Week 360. In its 2018 “From Me to We” study, Accenture asked nearly 30,000 consumers, “What attracts you…

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      • Why Your Company Should Sponsor A Youth Sports Team

        Nov 01 2019

        Why Your Company Should Sponsor A Youth Sports Team

        By: TeamSnap

        Think about your favorite sports memories growing up. Do your team bus rides to and from the game come to mind, or maybe it’s when you hit a walk-off home…

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      • Are NBA Jersey Sponsors Coming To The MLB?

        Jul 23 2019

        Are NBA Jersey Sponsors Coming To The MLB?

        By: TeamSnap

        The History of NBA Jersey Ads NBA jersey sponsors started in 2017. The experiment is nearly complete and the results are in – it was a huge success. In 2012,…

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      • Planting Roots: The History of Youth Sports Sponsorships

        Jun 20 2019

        Planting Roots: The History of Youth Sports Sponsorships

        By: TeamSnap

        A Much Needed Staple Do you remember when you were a kid the first time that you stepped onto a baseball diamond? A soccer field? The hockey rink? Regardless of…

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      • Building Momentum: The Power of Sports Sponsorship Part II

        Mar 31 2019

        Building Momentum: The Power of Sports Sponsorship Part II

        By: TeamSnap

        Read Part I of this series – The Power of Sports Sponsorships Building the Sponsorship Dialogue As a recap from our last discussion on the power of sports and sports…

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      • Let’s Engage: The Power of Sports Sponsorship – Part I

        Mar 31 2019

        Let’s Engage: The Power of Sports Sponsorship – Part I

        By: TeamSnap

        For Part II on the power of sponsorship, click here. Sports Spark Emotion Have you ever experienced the raw spectrum of emotion while watching your favorite sports team achieve something…

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      • How to Measure Outdoor Advertising and Local Sponsorships

        Oct 22 2018

        How to Measure Outdoor Advertising and Local Sponsorships

        By: TeamSnap

        How do you measure an effective broadcast or out-of-home (OOH) marketing campaign, or a local sponsorship campaign? Working in collaboration with expert marketers, we’ve developed an industry-validated approach to isolate…

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      • Why Word of Mouth is More Important Than Paid Media

        Nov 15 2017

        Why Word of Mouth is More Important Than Paid Media

        By: TeamSnap

        LeagueSide welcomes guest writer Michael Gladstone who discusses the influential power of word-of-mouth marketing, the data that validates word of mouth marketing as a useful tool, and the best tactics…

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      • Concession Stands: Best Practices for Your Quick Serve Restaurant

        Nov 06 2017

        Concession Stands: Best Practices for Your Quick Serve Restaurant

        By: TeamSnap

        Firing Up the Grill It’s no secret that sports fans are passionate about their teams — and their game day food. With more than 20 billion hot dogs and 600…

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      • Three Ways that Chain Restaurants Can Connect With Local Markets

        Oct 25 2017

        Three Ways that Chain Restaurants Can Connect With Local Markets

        By: TeamSnap

        The Current Restaurant Industry Landscape It’s no secret that the restaurant industry is booming. With an increasing number of dining options, varieties of cuisines to choose from, and the rise…

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      • Sponsorship Experts: Three Brands that Cut Through the Clutter

        Oct 04 2017

        Sponsorship Experts: Three Brands that Cut Through the Clutter

        By: TeamSnap

        BRAND SPONSORSHIP EXAMPLES Leading THE INDUSTRY It’s no secret that brand sponsorships play a large, essential and increasingly complex role in sports events. The number of different avenues to reach…

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