Category: Brand Marketing

The 2025 Marketing Landscape: Challenges and Shifting Priorities   Marketing leaders in 2025 face a confluence of challenges. Economic uncertainty has put CFOs and CEOs on high alert, squeezing marketing…

Flag football is one of the fastest growing sports in the nation, particularly with women and girls. 474,000 girls between six and seventeen years old play flag football, a 63%…

If you’re a brand that hasn’t bought into the ‘Olympic Partner Programme’, also known as the highest level of sponsorship that grants global marketing rights to the Olympic games, there’s…

Youth sports parents are great fans to have on your sidelines–yes, they cheer loudly for their athletes but they also make noise for their favorite brands.   Compared to other parents,…

Digital marketing continues to change, but one audience targeting strategy that has continuously proved its effectiveness in capturing attention is contextual advertising. Contextual advertising goes a step further than traditional…

Sports are a foundation for healthy living, teamwork, grit, and life lessons in many forms. Most adults have memories of their first time stepping onto a soccer field or shooting…

Hospitals and healthcare organizations are constantly searching for innovative ways to connect with their local communities. Coming up with creative and unique marketing ideas to connect your healthcare organization to…

Brands are faced with many decisions when it comes to sports sponsorships, but more than ever before, they are evaluating if investing in traditional sports like football and basketball will…

Global sports participation and viewership have exploded in recent years. The professional sports industry is a multi-billion dollar business that continues to grow year after year. Fans are eager and…

We gathered a star cast of panelists for a webinar to discuss the bold and creative vision  behind e.l.f. Beauty’s sports sponsorship strategy.  The webinar featured:  Patrick O’Keefe – VP,…

Sports sponsorships are a marriage between a brand and a sporting event or organization. This can take shape in many ways, from logo placements on jerseys to digital experiences in…

The world of sports sponsorship is gearing up for another transformative year. The union between sports and brands continues to evolve; and 2023 laid down the foundation for change, from…

  This year has been nothing short of extraordinary, marked by the changing media landscape of 2023, and monumental brands getting involved with youth sports.   By the Numbers With…

Community impact programs are an opportunity for brands to get involved in a more meaningful way. At the forefront, community impact organizations strive to better understand and address and or…

Developing an effective healthcare marketing strategy requires a nuanced approach that considers the unique challenges and regulations of the healthcare industry. The healthcare sector caters to a diverse range of…

Sports sponsorships provide a platform for brands to boost their visibility and connect with their audience. But long gone are the days where the only viable opportunities for brands were…

In recent years, the landscape of sports and entertainment has undergone a profound transformation with Name, Image, and Likeness (NIL) deals and sponsorships. This shift from a traditional model where…

How can a local restaurant stand out in an overly saturated marketplace? There’s something truly special about mom-and-pop restaurants. They capture the essence of a neighborhood and engage with the…

The sports sponsorship landscape has long favored professional male leagues, relegating women’s and girls’ athletic endeavors to the shadows. However, in 2022 there has been an astounding shift: Professional women’s…

At 14-years-old, girls are dropping out of sports at two times the rate of boys. There are many reasons why girls are more likely to drop out of sports, including…

Sponsoring a local sports team can be a highly effective marketing strategy for businesses looking to increase brand visibility and community engagement. Not only does it allow you to support…

Community advertising has emerged as a powerful marketing strategy that connects brands with their target audiences on a deeper and more localized level. By leveraging the influence and engagement of…

The 2023 FIFA Women’s World Cup is in full swing; and the world is watching. In fact, FIFA announced that it has sold more than 1.5 million tickets to this…

You’ve come to the right place: TeamSnap for Brands has all compiled all of the elements that make up youth sports marketing campaigns. TeamSnap empowers brands to create authentic relationships…

In an increasingly competitive business landscape, national brands are recognizing the importance of implementing local marketing strategies to connect with customers on a more personal level. By tailoring their marketing…

To effectively connect with millennial parents, marketers need to understand their unique preferences, spending habits, and general needs. Millennial parents are reshaping the consumer market because of their unique values. …

Local advertising presents numerous advantages for businesses looking to establish a strong presence within their immediate community. Local advertising campaigns focus on targeting specific geographic areas, enabling businesses to connect…

In today’s ever-evolving marketplace, parents emerge as a powerful buyer group. As key influencers and decision-makers, they play a vital role in shaping the purchasing landscape. Understanding why parents buy…

Travel sports are a popular avenue for young athletes to enhance their skills and compete at a higher level. However, it comes with a cost — just ask the parents….

If you have a child who plays sports, you probably know how quickly your entire week can start to revolve around practice, carpool, and game schedule. If your child plays…

If you’re a brand that’s looking to engage and convert customers more effectively, we’re happy to let you in on a little secret… Don’t overthink it. TeamSnap researched and surveyed…

5 Facts Marketers Should Know About Parents as Consumers The Chief Household Officer (CHO) must take into account multiple interests with each purchase they make. Marketers that can make those…

TeamSnap connected organizations with more than $1.2 million in spring sponsorships during the past season.  Spring may be coming to a close, but that didn’t stop TeamSnap organizations from staying…

Brand marketing campaigns are notoriously hard to measure. Luckily, in the past few years brand awareness surveys have become more accessible to marketers looking for better measurability and insights into…

Today’s consumers want to support brands that align with their values. According to Havas Media Group’s 2021 Meaningful Brands report, 77% of consumers expect brands to support them and 64%…

Download our Free Guide to Measuring Restaurant Local Store Marketing Why community engagement matters in a restaurant marketing strategy In order for your restaurants to stay top of mind with…

  Youth sports can be one of the most effective local marketing channels, which is why brands are now wondering, “What’s the best way to sponsor a youth sports team?”…

This article, authored by LeagueSide CEO Evan Brandoff, was originally published on BRAND United. Unilever’s AXE brand, a world leader in make grooming products, launched a new line of hair paint…

This article, authored by LeagueSide CEO Evan Brandoff, was originally published on Advertising Week 360. The events of June 2020 brought a monumental change to American life, as the killing of…

The State of Traditional Media Have you ever found yourself stuck in traffic on a major highway, hoping that the gridlock would break soon? The stretch of I-95 leading into…

All hail the age of inbound marketing techniques! Cold calling is a dying tactic. TV and radio spots are on the decline. Interruptive advertising has been cast out like something…

Modern marketing has fallen into the same traps as our pseudo-genuine social interactions — everything nowadays is carried out from behind a screen. Marketing automation platforms and social media ads…

The state of bank marketing today Digital transformation remains critical The most pressing challenge for bank marketers heading into 2023 is the need to keep pace with the ever-changing digital…

Trust directly impacts a consumer’s decision to buy. In fact, 80% of consumers consider trust to be a deciding factor in their spending (Harvard Business Review), yet less than half…

As the world sits in apprehension for what may result from COVID-19, LeagueSide thought it’d be valuable to take a lens to pandemics past to not only understand how businesses…

This article, authored by LeagueSide CEO Evan Brandoff, was originally published on Street Fight. In 2020, brand sponsorship of youth sports is about much more than putting a logo on a…

This article, authored by LeagueSide CEO Evan Brandoff, was originally published on Advertising Week 360. In its 2018 “From Me to We” study, Accenture asked nearly 30,000 consumers, “What attracts you…

Think about your favorite sports memories growing up. Do your team bus rides to and from the game come to mind, or maybe it’s when you hit a walk-off home…

The History of NBA Jersey Ads NBA jersey sponsors started in 2017. The experiment is nearly complete and the results are in – it was a huge success. In 2012,…

A Much Needed Staple Do you remember when you were a kid the first time that you stepped onto a baseball diamond? A soccer field? The hockey rink? Regardless of…

Read Part I of this series – The Power of Sports Sponsorships Building the Sponsorship Dialogue As a recap from our last discussion on the power of sports and sports…

For Part II on the power of sponsorship, click here. Sports Spark Emotion Have you ever experienced the raw spectrum of emotion while watching your favorite sports team achieve something…

How do you measure an effective broadcast or out-of-home (OOH) marketing campaign, or a local sponsorship campaign? Working in collaboration with expert marketers, we’ve developed an industry-validated approach to isolate…

LeagueSide welcomes guest writer Michael Gladstone who discusses the influential power of word-of-mouth marketing, the data that validates word of mouth marketing as a useful tool, and the best tactics…

Firing Up the Grill It’s no secret that sports fans are passionate about their teams — and their game day food. With more than 20 billion hot dogs and 600…

The Current Restaurant Industry Landscape It’s no secret that the restaurant industry is booming. With an increasing number of dining options, varieties of cuisines to choose from, and the rise…

BRAND SPONSORSHIP EXAMPLES Leading THE INDUSTRY It’s no secret that brand sponsorships play a large, essential and increasingly complex role in sports events. The number of different avenues to reach…